Archive for January, 2009

With AdDogs you can advertise in over 9,000 media products.

Everything from Newspapers, Magazines, Trade Publications and the Internet are all available through one convenient on line location available to you 24 hours per day seven days per week. Whether you design and upload your own custom advertisement or custom design an advertisement using our convenient tools your ad will remain available to you in your account for future use and, if you design it on AdDogs, is available for insertion in any of the products we offer with no or little modification on your part.

Just think, no more having to call and try to explain what you want to someone and spend countless hours going back and forth, only to be disappointed. No more having to reduce, resize, or reshape an advertisement for each media publication or when you want to run it on line.

While our list of media products is growing every day, if you do not find what you need, please just contact us and tell us what you are looking for. We will fetch the media for you and make it available in the system within two business days.

Scope

This Privacy Policy describes how we handle your personal information for our services on the AdDogs.com website.  It applies only to the AdDogs.com website. 

As we from time to time form subsidiaries, their privacy practices will be similar to those described in this Privacy Policy.  By accepting the User Agreement in registration, you expressly consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.  This Privacy Policy is effective upon acceptance for new users and is otherwise effective on January 1, 2009.

Collection

You can browse our sites without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. If you choose to provide us with personal or company information, you consent to the transfer and storage of that information on our servers located in the United States.

We may collect and store the following personal information:

• email address, physical contact information, and (depending on the service used) sometimes financial information, such as credit card or bank account numbers;
• transactional information based on your activities on the sites (such as advertisements you place, the publications or other vendors with which you place advertisements or seek or obtain advertising services and content you generate or that relates to your account);
• shipping, billing and other information you provide to purchase or ship an item;
• community discussions, chats, dispute resolution, correspondence through our sites, and correspondence sent to us;
• other information from your interaction with our sites, services, content and advertising, including computer and connection information, statistics on page views, traffic to and from the sites, ad data, IP address and standard web log information;
• information from other companies, such as demographic and traffic data; and
• other supplemental information from third parties.

Marketing

We don’t sell or rent your personal information to third parties for their marketing purposes without your explicit consent. We may combine your information with information we collect from others and use it to improve and personalize our services, content and advertising. If you don’t wish to receive marketing communications from us or participate in programs we may offer from time to time, simply indicate your preference by following the directions provided in any email your receive containing such  material or from a link on the advertisement itself.

Use

Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customized experience. You agree that we may use your personal information to:

• provide the services and customer support you request;
• resolve disputes, collect fees, and troubleshoot problems;
• prevent potentially prohibited or illegal activities, and enforce our User Agreement;
• answer questions from media companies (including publishers of newspapers, magazines, other periodicals, radio stations, TV stations, online media providers or any other person or entity engaged in the dissemination of information or other content to third parties);
• customize, measure and improve our services, content and advertising;
• tell you about targeted marketing, service updates, and promotional offers based on your preferences; and
• compare information for accuracy, and verify it with third parties.

Our Disclosure of Your Information

We may disclose personal information to respond to legal requirements, enforce our policies, respond to claims that a listing or other content violates the rights of others, or protect anyone’s rights, property, or safety.

We may also share your personal information with:

• Members of our corporate family to help detect and prevent potentially illegal acts and provide joint content and services (for example, registration, transactions and customer support). Our corporate affiliates may send marketing communications which you may opt out of receiving as outlined above.
• Service providers under contract who help with our business operations (such as fraud investigations, bill collection, affiliate and rewards programs and co-branded credit cards).
• Media companies which you have placed or attempt to place advertisements or media service  providers who you engage, or contact about engaging, through our site.
• Other third parties to whom you explicitly ask us to send your information (or about whom you are otherwise explicitly notified and consent to when using a specific service).
• Law enforcement or other governmental officials, in response to a verified request relating to a criminal investigation or alleged illegal activity. In such events, we will disclose information relevant to the investigation, such as name, city, state, zip code, telephone number, email address, User ID history, IP address, fraud complaints, and bidding and listing history.
• Others as we in our sole discretion believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity. In such events, we will disclose name, street address, city, state, zip code, country, phone number, email address and company name.
• Other business entities, should we plan to merge with or be acquired by that business entity. (Should such a combination occur, we will require that the new combined entity follow this privacy policy with respect to your personal information. If your personal information will be used contrary to this policy, you will receive prior notice.)

Without limiting the above, in an effort to respect your privacy and our ability to keep the community free from bad actors, we will not otherwise disclose your personal information to law enforcement, other government officials, or other third parties without a subpoena, court order or substantially similar legal procedure, except when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm or financial loss or to report suspected illegal activity.

Using Information from AdDogs

AdDogs enables you to share personal information to obtain information and complete transactions.  If you are a provider of media content we encourage you to disclose your privacy practices and respect the privacy of other users. We cannot guarantee the privacy or security of your information and therefore we encourage you to evaluate the privacy and security policies of all persons you provide information to before entering into a transaction or choosing to share your information. When users are involved in a transaction with media companies or other service providers, such other persons may have access to a user’s name, User ID, email address and other contact and shipping information.

You agree to use information about other users only for:

• AdDogs transaction-related purposes that are not unsolicited commercial messages; or
• using services offered through AdDogs.

Third Party Content and Links to Other Websites

Our site includes third-party advertising and links to other websites.  Except as noted above, we do not provide any personally identifiable customer information to these advertisers or third-party websites. These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or “serve”) the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalize advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy.  Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about Internet advertising companies (also called “ad networks” or “network advertisers”), including information about how to opt-out of their information collection.

Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to others, different rules may apply to their use or disclosure of the information you disclose to them.  AdDogs does not control the privacy policies of third parties, including media companies and other service providers who you make link to or engage through our site, and you are subject to the privacy policies of those third parties where applicable. We encourage you to ask questions before you disclose your personal information to others.

Cookies

We use “cookies” (small files placed on your hard drive) on certain of our pages to help analyze our web page flow; customize our services, content and advertising; measure promotional effectiveness, and promote trust and safety.

A few important things you should know about cookies are that:

• We offer certain features that are available only through the use of cookies.
• We use cookies to help identify you and maintain your signed-in status.
• Most cookies are “session cookies,” meaning that they are automatically deleted from your hard drive at the end of a session.
• You are always free to decline our cookies if your browser permits, although doing so may interfere with your use of some of our sites or services.
• You may encounter cookies from third parties on certain pages of the sites that we do not control. (For example, if you view a web page created by another user, there may be a cookie placed by that web page.)

No Spam, Spyware or Spoofing

We do not tolerate spam. Make sure to set your AdDogs notification preferences so we communicate to you as you prefer. You are not licensed to add other AdDogs users or media companies or service providers, or any other person or entity about whom you obtained information from the AdDogs.com website, to your mailing list (email or physical mail) without their express consent.  To report AdDogs-related spam or spoof emails to AdDogs, please forward the email to support@addogs.com.  We may scan and filter messages to check for spam, viruses, phishing attacks and other malicious activity or illegal or prohibited content, but we do not permanently store messages sent through these tools. If you send an email to an email address, we do not permanently store that email or use that email address for any marketing purpose. We do not rent or sell these email addresses.

Account Protection

Your password is the key to your account. Use unique numbers, letters and special characters, and do not disclose your AdDogs password to anyone. If you do share your password or your personal information with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify AdDogs and change your password.

Accessing, Reviewing and Changing Your Personal Information

You can see, review and change most of your personal information by signing on to AdDogs. Generally, we will not manually modify your personal information because it is very difficult to verify your identity remotely. You must promptly update your personal information if it changes or is inaccurate. Once you order an advertisement be placed or engage us, a media company or other service provider to perform a service, you may not be able to cancel that placement or engagement. Upon your request, we will close your account and remove your personal information from view as soon as reasonably possible, based on your account activity and in accordance with applicable law. We do retain personal information from closed accounts to comply with law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce our AdDogs User Agreement, and take other actions otherwise permitted by law.

Security

Your information is stored on our servers located in the United States. We treat data as an asset that must be protected and use lots of tools (encryption, passwords, physical security, etc.) to protect your personal information against unauthorized access and disclosure. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal information that they collect from the site. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.

General

We may amend this Privacy Policy at any time by posting the amended terms on this site. All amended terms automatically take effect 30 days after they are initially posted on the Site. In addition, we will notify you by posting a note in the “News” section of our website. If your questions are not answered online, you may write to us at: AdDogs Inc. Attn: Privacy Practices, 1800 St. James Place, Suite 400, Houston, Texas, 77056, or using the Contact Us form.

AdDogs.com

User’s Terms and Conditions

1.    What Our Terms and Conditions cover.

This is a contract between you and AdDogs.com, LLC, a Nevada limited liability company (”AdDogs”).  Sometimes AdDogs is referred to as “we,” “us” or “our”.  The contract applies to your use of the AdDogs.com website, any content contained on the AdDogs.com website (www.addogs.com and other related websites where this agreement appears (collectively, the “Site”), your use of sites that you link to through the Site, and any purchase by you of our services or the services of publications or other service providers through our website.  All of the products, services or content are referred to in this contract as the “service.” 

2.    When You May Use the Service.

While some of the sites services are available before you sign up, you may start making full use of  the service as soon as you have finished the sign-up process.

3.    Your Promises Concerning Advertisements that You Place.

In placing any advertisement, you promise that:

• You have all necessary rights, power and authority to publish any text, symbol, image or other content in any advertisement (collectively, the “advertising “);
• The advertising content is accurate, complete and current; and
• The advertisement and your advertising content comply in all respects with our Intellectual Property Policies, which are incorporated below. ,

If you place advertisements for others using our service, you agree to be responsible for your and your client’s compliance with this agreement.

4.    How You May Use the Service.

In using the service, you promise that you will:

• Obey the law;
• Obey any codes of conduct or other notices we provide;
• Obey any other policies that are set out as “AdDogs Policies” on our website;
• Keep your service account password secret; and
• Promptly notify us if you learn of a security breach related to the service.

In addition, by using the service you give us the right to use any advertising content that you develop, place or seek to place using our service.

5.    How You May Not Use the Service.

In using the service, you may not:

• Use the service in a way that harms us or our affiliates, vendors, media providers or resellers (collectively, the “AdDogs parties”), or any customer of an AdDog party;
• Use any portion of the service as a destination linked from any unsolicited bulk messages or unsolicited commercial messages (”spam”);
• Use any automated process or service to access and/or use the service (such as a BOT, a spider, periodic caching of information stored by AdDogs, or “meta-searching”);
• Use any unauthorized means to modify or reroute, or attempt to modify or reroute, the service;
• Damage, disable, overburden or impair the service or interfere with anyone’s use and enjoyment of the service;
• Copy, reproduce, modify, create derivative works from, distribute or publicly display any Content (as defined in our Intellectual Property Policy defined below, except for information or content that you own from our Site without the prior expressed written permission of AdDogs;
• Bypass our robot exclusion headers or other measures we may use to prevent or restrict access to the Site;
• Interfere or attempt to interfere with the proper working of the Site; or
• Resell or distribute the service, or any part of the service.

Other obligations regarding your use of the service are set forth below, particularly in Section 9, regarding content of the Site.

6.    Intellectual Property Policy.

This policy covers (a) all advertisements that you place or prepare using our service (”Advertising Content”), (b) anything given or made available to us for inclusion or reference on our website (”Provided Content”); and (c) our website, www.addogs.com, all software used on the site, all content included on the site that is not Provided Content and the compilation of content on our website (”AdDogs Content”).

Advertising Content, Provided Content, and AdDogs Content are collectively referred to as “Content”.  Content may include text, graphics, logos, button icons, trademarks, service marks, images, audio files or clips, video files or clips, digital downloads, data compilations, software or other electronic or non-electronic media, information or opinion, and includes Content of any website, location or material linked to or cross-referenced in any Content.  The term “advertisement” means any Content prepared for publication or otherwise prepared to be disseminated in order to provide or attract notice or attention; “advertiser” shall mean include each person or entity that prepares or places an advertisement using our service, but does not include AdDogs; the term “publisher” includes each person or entity that disseminates in any way Advertising Content to third persons, but shall not include a distributor of Advertising Content such as AdDogs or any advertising agency that may use our services to prepare or place any advertisements for publication; the terms “publish” or “publication” includes any act or action by which Advertising Content is disseminated or made available to third parties, but does not include the actions of AdDogs in providing its services; and the term “intellectual property rights” includes any copyright, patent, trademark, service mark, trade secret, trade name, trade dress, right of publicity, right of privacy or other intellectual property rights of any person or entity.

7.    Our Obligations to You.

Subject to your payment in full for all charges for the service and your compliance with all your obligations in this contract, we are responsible for accurately transmitting any advertisement that you elect to place while using the services to the media provider that you select for the price and on the schedule set in the service.

Although we are not responsible for whether the media providers you select run your advertising content correctly, we will, at your request, assign to you any rights we may have against a media provider if you agree to waive any right of subrogation against us.

8.    What Our Obligations Do Not Include.

We bear no responsibility and assume no liability for advertising content.

Our service facilitates your design and placement of advertisements with media providers.  We do not review advertising content designed using our service or placed through our service for any purpose other than to confirm that a print advertisement will fit within the space you order or a radio or TV advertisement will run within the time period you order.  We also do not review your selection of media providers.

We are not responsible for any of the following:

• Your decisions regarding the design of advertisements you elect to run or the publications you choose to run them in. Although information that may assist you in designing advertisements and selecting publications is included in our service, we do not offer any advice regarding the design or placement of advertisements.
• The effectiveness of advertisements that you run.
• The review or advertisements for appropriateness, legibility or any other purpose.
• Determining whether your advertisement will be accepted by a media provider.
• Any injury or damage you to do any person by running an advertisement.
• Whether anyone else’s advertising content infringes your rights.
• Your selection of media providers for any purpose.
• The acceptance of your advertisement for publication by the media provider you select
• Changes made to your advertisement by the media provider you select

Other exclusions appear below, particularly in Section 9, regarding Content, and in Sections 11-14, which limit our obligations to you in various ways.

9.    Payment for Services.

• Payment Due in Advance. Unless otherwise agreed to by us with you in writing, payment for all services is due in advance for all services we provide you, including each advertisement you place using the service.
• Payment Method. When you create an account with us, you enter your payment method. You must be authorized use the payment method. You authorize us to charge you for the service using your payment method and for any advertisement costs, including the charges of media providers or any other AdDog parties that are purchased by your account while this contract is in force.
• Updates to Your Account Information. You must keep all information regarding your account current, including your billing address and the expiration date of any credit card to which charges for services are billed. You can access your billing information at www.addogs.com, where you can make changes to your account information. You may change your payment method at any time. If you tell us to stop using a payment method and do not provide a valid alternative acceptable to us, we may cancel your service. Your notice to us will not affect charges we submit to your account before we reasonably could act on your request.
• Prices and Price Increases. The price for the service excludes all taxes and charges of third parties other than those charges specifically identified by us as included in such price in the information we provide on the Site in advance of your decision to use the service. These taxes and charges are your responsibility. Currency exchange settlements are based on your agreement with your payment method provider. Prices for placing advertisements are changed continually by media providers, and our prices will be adjusted accordingly. As a result, our prices can and will change without notice to you. Once you have placed an advertisement at a price stated on our website, however, the price for the running that specific advertisement in that specific media provider on the date you order will not change without notice to you. All quoted rates are those quoted to local advertisers, as defined by the specific media, unless indicated otherwise. Advertising placed at local rates which the media categorize as subject to “national” rates, as they define it will be subject to an additional charge which you agree to pay. AdDogs will use its best efforts to notify you of this change it rate but assumes no obligation to do so.
• Refund Policies. Unless otherwise provided by law, all charges are non-refundable unless stated otherwise and the costs of any returns will be at your expense. In the event a media provider refuses to run an advertisement (for any reason), we will refund to you the amount of the refund, if any, that the media provider gives us.
• Online Statement; Errors. We will make available to you an online billing statement. This is the only billing statement that we provide. Go to AdDogs.com to view, print or request a paper copy of the statement. If you request a paper copy, we may charge you a retrieval fee. We will only provide paper copies for the past [120] days. If we make an error on your bill, we will correct it promptly after you tell us and we investigate the charge. You must tell us within 120 days after an error first appears on your bill. You release us from all liability and claims of loss resulting from any error that you do not report to us within 120 days after the error first appears on your online statement. If you do not tell us within this time, we will not be required to correct the error. We can correct billing errors at any time.
• Late Payments. Unless prohibited by law, we may assess a late charge if you do not pay on time. You must pay these late charges when we bill you for them. The late charge will be the lesser of 1% of the unpaid amount each month or the maximum rate that is permitted by law. We may use a third party to collect past due amounts. You must pay for all reasonable costs we incur to collect any past due amounts. These costs may include reasonable attorneys’ fees and other legal fees and costs. We may suspend or cancel your service if you fail to pay in full on time.
• Payments to You. Your right to any payment due you under a service is conditioned upon you promptly providing us with all information we require to properly make the payment (for example, bank account information for receiving the payment). We will use reasonable efforts to tell you what information we require in advance of your use of the applicable service. Even if we do not tell you in advance, you must provide us the information we request before your right to receive the payment accrues. You are responsible for the accuracy of the information you provide and any taxes you may incur as a result of receiving a payment. You must also comply with any other conditions we place on your right to any payment. If you receive a payment that was not due to you, we may reverse or seek return of the payment and you agree to cooperate with us in our efforts.

10. Privacy.

We consider your use of the service to be private.  However, we may access or disclose information about you, your account and/or the content of your communications, in order to (1) comply with the law or legal process served on us; (2) enforce or investigate potential violations of this contract, including use of the service to participate in, or facilitate, activities that violate the law; or (3) protect the rights, property, or safety of the AdDog parties, their employees, our customers or the public.  You consent to the access and disclosures outline in this section.

We may use technology or other means to protect the service, protect our customers, or stop you from breaching the contract.  These means may hinder or break your use of the service.

In order to provide you the service, we may collect certain information about service performance and your service use.  This data will not personally identify you.  You may read about this information collection in more detail in the privacy policy at AdDogs.com.  Our privacy policy is incorporate in this contract.

11. How We May Change these Terms & Conditions.

If we change this contract, then we will tell you at least 30 days before the change takes place by posting the change on our Site, AdDogs.com.  If you do not agree to these changes, then you must cancel and stop using the service before the change takes place.  If you do not stop using the service, then your use of the service will continue under the changed contract.

12. WE MAKE NO WARRANTY.

We provide the service “as-is,” “with all faults,” and “as available.  We do not guarantee the accuracy or timeliness of information available from the service.  The AdDog parties give no express warranties, guarantees or conditions.  You may have additional consumer rights under your local laws that this contract cannot change.  We exclude any implied warranties including those of merchantability, fitness for a particular purpose, workmanlike effort and non-infringement. We bear no responsibility for advertising content or any content provided to us by any third party for inclusion on our site.

13. LIABILITY LIMITATION.

You can recover from the AdDog parties only direct damages up to an amount equal to the charge by AdDogs for the service creating your right to recover (not including the portion of that charge that represents the expense to pay the media provider to run an advertisement).  You cannot recover any other damages, including consequential, lost profits, special, indirect, incidental or punitive damages. We assume no liability for advertising content or any content posted by us on our site relied upon by you or provided to us by any third party for inclusion on our site.

This limitation applies to anything related to:

• The service, and the advertising content of any advertisement placed using the service;
•  Information concerning publications, demographic information, pricing, advertising alternatives or other content or other information provided on the Site (or linked to on the Site) that you may rely on to make a decision regarding whether, where or how to place any advertisements;
• Viruses or other disabling features that affect your access to or use of the service;
• Delays or failure in any advertisement’s being run, or by any defect in any advertising content;
• Claims for breach of contract, breach of warranty, guarantee or condition strict liability, negligence or other tort.

This limitation applies even if:

• This remedy does not fully compensate you for any losses, or fails of its essential purpose; or
• Any AdDog party knew or should have known about the possibility of the damages.

Some states do not allow the exclusion or limitation of incidental or consequential damages, so that the above limitations or exclusions may not apply to you.  They also may not apply to you because your province or country may not allow the exclusion or limitation of incidental, consequential or other damages.

14. Indemnity.

You agree to indemnify and hold each AdDog party harmless from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your breach of this contract, your breach of any law or your breach of the rights of any third party.  Other indemnities are provided by you in our intellectual property policies, which are incorporated into this Agreement by reference.

15. Release.

If you have a dispute with a media provider, you release us (and our officers, directors, agents, subsidiaries, joint ventures and employees) from claims, demands and damages (actual, consequential, incidental, punitive or special) of every kind and nature, know or unknown, arising out of or in any way connected with such disputes.  You also release us from any claim associated with any information, data, statements or other content provided or made by us on the Site (or linked to via the Site).

16. Age of Users.

We do not intend that the services by used by individuals under the age of 18 (a “Minor”).

17. Changes to the Service; Cancellation of the Service.

We may change the service or delete features at any time and for any reason.  We may cancel or suspend your service at any time.  Our cancellation or suspension may be without cause and/or without notice.  Upon service cancellation, your right to use the service stops right away.  Our cancellation of the service will not alter your obligation to pay all charges made to your account. 

18. Interpreting the Contract.

All parts of this contract apply to the maximum extent permitted by law.  A court may hold that we cannot enforce a part of this contract as written.  If this happens, then you and we will replace that part with terms that most closely match the intent of the part that we cannot enforce.  The rest of this contract will not change.  This is the entire contract between you and us regarding your use of the service.  It supersedes any prior contract or statements regarding your use of the service.  The section titles in the contract do not limit the other terms of this contract.

19. Assignment.

We may assign this contract, in whole or in part, at any time with or without notice to you.  You may not assign this contract, or any part of it, to any other person.  Any attempt by you to do so is void.  You may not transfer to anyone else, either temporarily or permanently, any rights to use the service.

20. No Third Party Beneficiaries.

This contract is solely for your and our benefit.  It is not for the benefit of any other person, except for permitted successors and assigns under this contract.

21. Claim Must Be Filed Within One Year.

Any claim related to this contract or the service may not be brought unless brought within one year.  The one-year period begins on the date when the claim first could be filed.  If it is not filed, then that claim is permanently barred.  This applies to you and your successors.  It also applies to us and our successors and assigns.

22. Your Notices to Us.

You may notify us as stated in the customer support area for the service.  We do not accept e-mail notices.

23. Notices We Send You; Consent Regarding Electronic Information.

This contract is in electronic form.  We have promised to send you certain information in connection with the service and have the right to send you certain additional information.  There may be other information regarding the service that the law requires us to send you.  We may send you this information in electronic form.  You have the right to withdraw this consent, but if you do, we may cancel your service.  We may provide required information to you:

• By e-mail at the e-mail address you specified when you signed up for the service;
• By access to an AdDogs Site that we may generally designate in advance for this purpose.

Notices provided to you by email will be deemed given and received on the transmission date of the e-mail.  If you do not consent to receive any notices electronically, you must stop using the service.

24. Choice of Law; Location for Resolving Disputes; Waiver of Jury Trials.

Texas state law governs the interpretation of this contract and applies to claims for breach of it, regardless of conflict of law principles, and to all other claims arising out of your use of the services, including claims regarding consumer protection laws, and in tort.  You and we irrevocably consent to the exclusive jurisdiction and venue of the state or federal courts in Harris County, Texas, USA, for all disputes arising out of or relating to this contract.  You and we irrevocably waive the right to a jury in any dispute arising out of or relating to this contract.

AdDogs Development Timeline

• February 2009 – AdDogs media content surpasses 9,000 media products
• January 2009 – AdDogs media content surpasses 8,000 media products
• October 2008 – First ad placements done completely through the AdDogs system
• April 2008 – AdDogs media content surpasses 5,000 media products
• November 2007 – AdDogs licenses Wave2 software to power its ad building technology
• October 2007 – AdDogs media content surpasses 1,000 media providers. Website available to media for use the first time
• September 2007 – Demographic/Geographic search capabilities incorporated into AdDogs
• March 2007 – Suburban Newspaper Association of America announces Beta test with AdDogs in three markets
• January 2007 – AdDogs first presented to the media at the NAA conference in Las Vegas
• October 2006 – Initial patent and trade mark applications filed
• August 2006 – Initial AdDogs design concept
• May 2006 – AdDogs concept is born

Albany Times Union

Retail rates are offered to businesses that have storefronts in our market area (Albany, Rensselaer, Saratoga, Schenectady, and Schoharie). National rates generally go to businesses that offer a product or service for sale but don’t have a permanent local store outlet. We do local business and services advertising within a 60 mile radius. It there is an office in our area that people can come into for help, service, etc. then that would qualify as a local business.

They must have a local address and a local phone number. All other advertisers that do not have a local retail outlet, brick and mortar building or do not provide a local retail service will, the majority of the time, fall under the policies of the national advertising department.

Here are some specific examples of prospects that would be considered national advertisers:

• Any advertiser located more than 60 miles outside of our retail trading zone
• Local or out of town show promoters (including: public auctions, sales at area hotels, rug sales, jewelry sales, war collectables, etc.)
• Any advertiser promoting a publication
• Mail order advertisers
• All public utility companies
• All TV/Radio stations
• Any media (i.e. The Entertainment Book, Golf Around)
• Major national/interstate modes of transportation. Amtrak, all airlines etc.
• All ski resorts
• All corporations (other than retail outlets)
• All manufacturers of product distributed outside the Capital District.
• Political advertisers for Governor, Senate, Congress, Legislator, (except local community political ads)
• Advertising from national / statewide organizations such as all Unions, Lobbyist Groups, coalitions, etc.
• Advertising from various NYS departments
• All multi-dealer listings, Motorcycles, Snowmobile. Quads.
• Cellular phone dealers promoting “Activation Fees”
• All Insurance companies branding, Auto, Life, Home with an 800 number and NO local agent listed.

Albuquerque Journal

Local/General advertising rates apply to advertisements placed by and/or for manufacturers, wholesalers, brokers, distributors or dealer associations; and to co-op advertising in which two or more dealers, under separate ownership, advertise national product and share advertising cost, billed to a local address.  Such advertising must include a dealer listing or 8000 phone number that provides the location of the local dealers.  Local/General advertising is extended to any local advertising that includes the name of sponsors other than the advertiser.  This includes sporting events, concerts, and exhibitors for the purpose of the sale of sponsors.  Local/General advertising rates apply to advertising of an entertainment nature placed by businesses including hotels, resorts and amusement centers in the states of TX, UT, NV, AZ, OK and CO without an outlet in the newspaper’s local trading area.  Local/General advertising rates are extended to automobile dealer association advertising paid for by the association or its advertising agency.

Anchorage Daily News

National advertising rates apply to all advertising placed by agencies, brokers, wholesalers, distributors, manufacturers, and individuals or group not doing business as retail outlets in Alaska, whether advertising originates within or outside the Anchorage Daily News circulation area.

As long as the outlet is in Alaska and the ad has an Alaska address and phone number you may use the retail rate card.  Anything outside of Alaska would be on the National card.

Arizona Daily Star

National advertising rates include, but are not limited to, advertising placed by and for manufacturers, wholesalers, brokers, distributors or dealer associations and to the following categories: Travel suppliers (airlines, cruise lines, interstate bus or rail lines,); hotels, resorts, and amusements located outside the State of Arizona; tobacco, liquor, communication companies; insurance, out of state mail order; federal government; federal political and advocacy advertising.  All advertising placed by retail firms that do not have an outlet located within the State of Arizona; any seminar, event, or sale listing a toll-free number and any advertiser holding an event or sale at a public place or hotel and does not have a permanent business license for the State of Arizona.

Arizona Republic

Retail display advertising rates apply to most firms, individuals, and associations selling goods/services in the State of Arizona.  Retail rates do not apply to any advertising for which the Publisher has established other rates.

Arkansas Democrat-Gazette

For retail rates to apply a retailer must have a store in Arkansas, otherwise national rates apply. Retail advertising rates apply to advertising done by retail stores which sell to the public through one or more locations they own or control. 

Atlanta Journal Constitution:

General/Retail:  All advertising placed by or on behalf of a service provider, manufacturer, wholesaler, distributor and all companies outside Georgia qualify for General rates.   Regardless of advertiser’s location, rates specifically cover stock brokers, stocks, bonds, and funds; publishers; network TV and radio; communications companies; dot.com companies; transportation; national automotive, insurance; gasoline and oil products; package goods; health and beauty; computers; Internet services, software, seminars; tour operators, tourist development boards; advocacy; and mail order.  Advertising containing a “900″ telephone number or a nation-wide toll-free number also qualifies.

Retail rates apply only to advertising done by firms that sell to the public through one or more local Georgia locations in the Atlanta CBSA which they own or control.  Retail rates do not apply to any advertising for which the publisher has established or will establish other rates, such as General or Classified. 

Austin American-Statesman

Retail rates are extended to any retail or service establishment that is open for public access and has a permanent local address.  Advertising for businesses with only 1-800 #’s or website addresses qualify for national advertising rates.

National advertising rates are extended to any advertiser where: point of contact has no local addresses or phone numbers and/or refers to a 1-800# or website address; business does not have a local store front for public access.

Baltimore Sun

The Retail Rate applies to retail firms with physical retail locations in the Baltimore DMA (Baltimore City, Anne Arundel Co, Baltimore Co, Carroll Co, Harford Co, Howard Co).

Baton Rouge Advocate:

Retail rates are available only to those businesses in the Baton Rouge area doing a retail to consumer business.

Birmingham News

Retail and Local rates are the same thing.  These rates apply to retail businesses, open to the public.  The ad copy must contain a local address.  Retail rates are net.

National or General rates apply for businesses with out of town locations, ads for National companies such as, Proctor and Gamble, Nike, Airlines, etc.  Ads with toll free phone numbers and websites are also included in this category.  National rates are gross, meaning they are subject to agency commission.

Boston Globe

Retail rates apply within the Boston DMA.  When a company drops in multiple markets (Boston, Chicago, Houston) then it becomes a national rate.  The Worcester market in MA is separate from the Boston market.  Boston DMA includes the following counties:  Nantucket, Dukes, Barnstable, Plymouth, Norfolk, Suffolk, Middlesex, Essex, Rockingham, Hillsborough, Cheshire, Windham, Merrimack, Strafford, and Belknap.

Cedar Rapids Gazette

National rates will be extended to firms doing business outside the Newspaper Area of Influence (all of Linn County) or those firms located inside the Area of Influence that are general accounts or carry more than one advertiser within the advertisement.

Charleston Gazette:

Retail advertising and the retail advertising rate applies to an individual advertiser who sells a commodity or service at retail direct to the consumer through one or more retail outlets under the same name, which he owns or controls and whose signature or address alone appears in the advertisements.

Charlotte Observer:

Retail and National rates apply to different categories of business, essentially.  Retail rates apply to a store that sells goods and/or services, not a manufacturer (national rates), employer (recruitment rates), auto dealer (auto rates), real estate firm (real estate rates), etc.  An example of a retailer is Home Depot, or The Lamp Place (a local mom and pop store).  An example of a national advertiser is IBM or HP or US Airways.

There are more distinctions than that (such as within retail, national or classified rate categories), but that’s a start.  As long as you have a local store listing in this market retail rates apply.  You’d need a Charlotte address, especially if the chain is based elsewhere.  Without the local store address, we’d have to charge you a higher rate (unless your product is exclusively available through direct mail, that is, with no local market stores).

Chicago Tribune

Retail advertising rates apply to retailers who own and operate stores and sell to the general public and to retailers organized to secure the benefits of group operations as an association or using the same trade style name, and to hospitals, clinics, convalescent homes, nursing homes, and health clubs. 

Advertising of a product designated as General advertising in the General rate card, when offered by manufacturer, wholesaler, or distributer operating a retail store, will be acceptable only at General advertising rates.  All insurance products, including HMOs, PPOs, managed care plans, vision and dental plans, wellness programs, etc. are acceptable only at General advertising rates.

A retail store can use the retail rate no matter where it is located.

Cincinnati Enquirer

Retail display advertising rates apply to most firms, individuals, and associations selling goods/services in the state of Ohio or Kentucky. 

Cleveland Plain Dealer

The General rate card applies to non-retail accounts.  Retailers with no locations in Ohio would be placed on the General rate card.  Internet Retail would also fall into General.

Columbus Dispatch:

Retail advertising rates apply to any advertiser who sells goods and services directly to the consumer through one or more retail outlets (on which the advertiser has a minimum of one year lease) within the Columbus MSA.

Contra Costa

Retail rates are for retail merchants or service companies who sell directly to the consumer through one or more retail stores under the same ownership, located in the Bay Area News-Group-East Bay area or the retail trading zone.  Utilization of a telephone answering service, 1-800 number, or local PO Box will not qualify a business or individual for local retail rates.

Dallas Morning News

Retail/Local rates apply to a retail location with a Dallas/Fort Worth address, including surrounding areas in a 50-100 mile radius.

Daytona Beach News-Journal

Retail advertising rates are available to advertisers with one or more permanent retail outlets which they own or operate in Volusia and Flagler Counties.

Dealer List ads, Travel agency’s promoting national products, temporary sales, shows and events receive national rates as well as particular categories of businesses and toll free numbers.

Delaware News Journal

Retail rates apply only when there is a local address or phone number in the ad. Local includes all of Delaware nd any address within coverage area, including which includes Cecil County MD, Delaware and Chester Counties PA and Salem County NJ.

Denver Post

Local commercial rates are non-commissionable and apply to all commercial advertisers located in the state of Colorado and the adjacent states of Utah, Wyoming, Nebraska, Kansas, Arizona, Oklahoma, and New Mexico.

Des Moines Register

Retail rates apply to businesses which have an established local storefront or office, including local phone number, generally in the 9-county Des Moines market area (Dallas, Polk, Jasper, Marion, Warren, Madison, Boone, Story, and Marshall).  In some categories, local rates are extended to businesses with established local storefronts within the state of Iowa.  Local rates are non-commissionable.

All other businesses receive the national rates which are commissionable.

Detroit Free Press & Detroit News

Local/Retail rates apply to the advertising of merchandise or services  (except financial or insurance products or services) sold directly to the public from a Michigan location or selected zip codes in Windsor, Ontario, and northern Ohio.  Advertising may be for a single store or service establishment or a group under single ownership.

National rates apply to, but are not limited to, advertising places by and for manufacturers, wholesalers, brokers, or distributors, and to the following categories: travel suppliers (airlines, cruise lines, interstate bus or rail lines); hotels; resorts and amusements located outside Michigan ; car rental and leasing; tobacco; liquor; utilities; communication companies; federal and state agencies, divisions and programs including lotteries; and any advertisement including a 900-type telephone number. 

Financial/Local General rates apply to the advertising of financial or insurance products, services or seminars sold directly to the public from a firmly established location in Michigan.  These rates apply to local broadcast TV, cable TV and radio stations promoting locally produced programming directed to Michigan and selected neighboring zip codes in Ontario and Ohio and to locally based utilities providing electric service or gas service. 

Co-op/Dealer Association rates apply to advertising where the cost is shared by a group of unrelated local advertisers jointly promoting a common product or products, and to distributors selling primarily to retail outlets.  All ads must have local retailers’ signatures identified in the advertisement, or an available local outlet for the product being advertised.  Co-op advertisements using toll-free phone numbers for retailer reference must receive prior approval to earn the co-op rate.

East Valley Scottsdale Tribune

The difference between retail and national rates is that if there is a local address (an AZ address) in the ad they would receive retail rates. Major big box stores are all retail advertisers.

El Paso Times

Retail rates apply when an advertiser has a physical location in El Paso-national rates apply when they do not. 

Fort Worth Star Telegram

Retail rates are for retail merchants who sell directly to the consumer through one or more retail stores under the same ownership, located in the Greater Fort Worth/Dallas Metro Area or the retail trading zone as defined by the Audit Bureau of Circulation.  Utilization of a telephone answering service, 1-800 number, or local PO Box will not qualify a business or individual for local retail rates.

Retail Trading zone as defined by the Audit Bureau of Circulation: Jack, Wise, Denton, Stephens, Palo Pinto, Parker, Tarrant, Erath, Hood, Somervell, Johnson counties and portions of the following counties:  Eastland, Montague, Cooke. 

Hartford Courant

Retail rates apply to advertisers who sell retail-oriented goods and services to the public through one (or more) retail store locations in Connecticut; Hampshire and Hampden counties, Massachusetts.  The rates apply to Connecticut -based arts organizations, educational institutions, civic organizations and banks with headquarters in Connecticut and less than 25 branch locations.

General advertising rates apply to non-retail companies with operations located outside of Connecticut.  Categories include but are not limited to, the following: hotels and resorts, cruise lines, tobacco, alcohol, airlines, and food.

The local general rate applies to non-retail companies with operations located in Connecticut.  All media, financial investment firms, health maintenance organizations, health care, utilities, insurance, banks with corporate headquarters outside of Connecticut, , industrial, itinerant vendors, entertainment, office equipment and pet supply categories who meet these standards will qualify for this rate.

Honolulu Advertiser

The difference between national and retail rates are that retail rates are local rates, they would contain local addresses and phone numbers.  National rates would be things like a branding ad – for example a Visa ad that just advertised the item with an 800 number or just a website. 

Houston Chronicle

 Retail rates are entitled to those with “storefront” locations that serve the consumer (i.e. retail stores, etc.)   Anything outside of this (banks, airlines, etc.) is considered either Local General or National General. Local is within Houston and National is anything outside of Houston.

Idaho Statesman

National rates are for companies that are not located in Idaho but want to advertise with us. If your client is located in Idaho then they will get the local rate.

Indianapolis Star

Typically national rates are used for organizations that offer products and services from outside the central Indiana area and do not operate a retail location.  This includes the counties of: Marion, Hamilton, Boone, Hendricks, Morgan, Johnson, Shelby, and Hancock, which comprise the Newspaper Designated Market (NDM).  Retail rates are used for businesses that have a brick and mortar location that is included in their ad copy.

Jacksonville Times-Union

Classified General Rate:

• Any commercial advertiser selling merchandise and/or services direct to customers or hiring without a permanent retail outlet located in the state of Florida.
• All 900, 976 telephone numbers
• In regard to Business Opportunity- anyone billing outside of the Greater Jacksonville area (15 counties) gets General rate.
• 800-number employment ad- any advertiser using an 800-number in their ad receives the General rate, unless they have a billing address within the greater Jacksonville area (15 counties).
• 800-number other than employment – All businesses receive the General rate, no matter where the bill is sent
• In regard to Employment ads- The job must be located in the greater Jacksonville area (15 counties) in order to receive the local rates.
• Anyone hiring for a job or position outside of the state of Florida; any advertiser running a guys/gals ad; anyone selling a job directory or offering cruise jobs, work at home (anything other than a bonafide job offer).

The Greater Jacksonville area (15 counties) includes: Baker County, FL; Bradford County, FL; Clay County, FL; Columbia County, FL; Duval County, FL, Nassau County, FL; Putnam County, FL; St. Johns County, FL; Union County, FL; Brantley County, GA; Camden County, GA; Charlton County, GA; Glynn County, GA; Piece County, GA; Ware County, GA.

General Rate: General rates apply to advertising by manufacturers, jobbers, distributors, brokers and wholesalers of products and/or services.  General display rates also apply to the advertising of transportation, cruise lines, hotels, resorts, attractions, airlines, all print and electronic publishing, utilities, credit card, insurance companies and managed health care plans; all companies providing communication and telecommunication services, including but not limited to, internet access (ISPs), internet commerce, online access, telephone local access and long distance, cable/broadband, satellite system communication services, wireless/cellular/PCS, paging/messaging, telephone/cable/radio stations offering internet access, telephone services (local/long distance), or online non-paid service to viewers/listeners, e-commerce, 900, 976, 800, 888 telephone numbers (non-inclusive), and all international business.

Kansas City Star

Retail advertising rates apply to advertising done by local businesses that advertisers own or control within the Kansas City trade zone.  Retail rates apply to recognized local retailers in unrelated businesses involved in a co-promotion.  Retail rates do not apply to any advertising for which the company has established such as national or classified. 

National advertising rates apply to all nonretail advertisers such as manufacturers, distributors, brokers, etc.; companies outside of the Kansas City retail trade zone; commissionable advertising agencies; advertising that includes more than one company name or logo; and state or national political advertising. 

Knoxville News-Sentinel

Retail rates are for local retailers that have a physical location in the Knoxville DMA. National rates are for manufacturers, wholesaler…non-retailers. 

The Knoxville DMA includes the following counties:  Scott, Campbell, Claiborne, Hancock, Hawkins, Greene, Cocke, Sevier, Blount, Monroe, McMinn, Roane, Morgan, Anderson, Union, Granger, Hamblen, Jefferson, Knox. And Loudon

Las Vegas  Review-Journal

Local rates apply to commercial advertisers that maintain a permanent store, office, or outlet in Clark County, Nevada, through which goods or services are sold directly to the general public on a regularly scheduled basis.  A local street address and local phone number is required in the advertisement in order to qualify for local rates.  Multiple signature, wholesale or distributor advertisers should use co-op rates. 

Commercial advertising includes, but may not be limited to, any advertising charged to a company; or offering instruction, schooling, services, employment, real estate, rentals (except a private individual selling his own home); or offering goods for sale in the quantity that prevailing local laws determine the seller to be a dealer.

National advertising rates apply to all advertising for businesses outside of Clark County.

Lexington Herald-Leader

Retail rates apply only to advertising space relating to the regular retail business owned by the advertiser specified. Retail rates apply to any account that has a store front or billing address inside the State of Kentucky.  If billing is outside the state then the national rates would apply.  If an account is located in Kentucky but outside the Fayette County area, it would be charged the Suburban rates. 

Los Angeles Times

Retail rates apply to merchandise; retail services; professional services; auctions (excluding real estate); educational institutions and services; seminars and rentals (except real estate and automotive).

General Display rates apply to all manufacturers, distributors, brokers and wholesalers of products and services; all media including magazine, newspaper publishers, broadcast and cable content providers; advertising agencies clubs, associations and trade unions; financial institutions including banks, savings & loans, insurance, thrifts, brokers, credit cards, mutual funds, mortgage companies, financial notices, title and trust companies, on-line financial and financial consultants; corporate advertising; technology advertising, which includes technology products, and consumer electronics and manufacturers; governmental entities; advocacy advertising; election proposition advertising, which applies to advertising for election issues only, and not to advertising for the purpose of influencing public opinion (which would be advocacy); pharmaceuticals;  legal advertising; travel which includes airlines, rail, cruise and steamship lines, automobile rental companies, hotels, resorts, and related advertising outside the state of California, travel agents, tour operators, and wholesalers.

General rates are typically national rates and would to apply to all non-retail merchandise/services (i.e. Manufacturers, Distributors, All Media Cos, Agencies, Financial Institutes, Advocacy, etc).

In certain instances we can apply our retail rate card if an agency is buying for a retailer and would rather bill their fee separately.

The rate cards would apply inside or outside of the market area as briefly defined above.

Our market covers Los Angeles County, Orange County, San Bernardino County, and Ventura County. We reach approximately 1.3M readers daily and 3M readers on Sunday. 

Louisville Courier-Journal

There are four rate structures that depend on client location:  A retail/local rate for all Kentucky based clients, a regional rate for clients located in states contiguous to Kentucky, a transient rate for clients located outside of KY that will be coming to KY to conduct business temporarily (coin dealers, medical seminars, etc.), and there is the national rate for all other localities and issue-related ads.

Miami Herald

Retail would apply if your ad is supporting some type of brick and mortar (some type of store). National/ general would be an advertiser that does not have a location in the greater Miami, FT Lauderdale area. It offers a different rate structure for consumer package goods and Pharmaceutical RX (national).  The Miami Herald covers from Key-West to FT Lauderdale. 

Milwaukee Journal Sentinel

Retail rates apply to anyone who has a business in the state of WI that has a physical “walk” in location for consumers.  Here is our “official” description per our rate book: 

Retail advertising rates apply to a retail business, organization or association; to a qualified retail division of another business; and to advertising of a bona fide voluntary chain.  Advertising must be direct to the consumer, for one or more stores situated in the state of Wisconsin, and /or the Upper Peninsula, having the same name or identification and offering a similar service under a single ownership or control.

The rates also apply to advertising of public consumer services, charitable organizations, established community welfare services, civic programs within the state of WI.

General rates apply to wholesalers, distributors, franchisers, manufactures, gasoline and oil producers, utilities, air and cruise lines, national media networks, interstate transportation companies, telecommunications, mail order and other advertisers not clearly identified with regular retail channels. (General rate applies to the categories of businesses regardless if the company is in state or out of state).

Minnesota Star-Tribune

Retail advertising rates apply to advertising of motion picture theaters, concerts, plays, exhibitions, museums, seminars, lectures, dances, and participatory and spectator sporting events placed by firms with offices or stores in the 5-state local market area (Minnesota, Wisconsin, North Dakota, South Dakota, Iowa)

General display advertising rates apply to transportation companies (i.e airlines, bus lines, railroad transportation, rental car companies, and cruise lines) placed by firms with offices or stores in the 5-state local market area (Minnesota, Wisconsin, North Dakota, South Dakota, Iowa)

Mississippi Clarion-Ledger

Local/Retail rates apply to any retail business in the state of Mississippi.  National rates apply once outside the state.

New Castle News Journal (Delaware)

Retail rates apply only when there is a local address or phone number in the ad.  The local address must be within the coverage area only, which includes Cecil County MD, Delaware and Chester Counties PA and Salem County NJ. 

New Jersey Star Ledger

An advertiser qualifies for a retail rate if they have a physical location within our newspaper distribution area which encompasses North/Central New Jersey.

New Orleans Times-Picayune

Retail rates are local rates and the retail location has to be within our metropolitan area.  (It must be within the ranges of the areas we deliver).   Zip codes are: 70119, 70122, 70124, 70112, 70116, 70117, 70119, 70130, 70113, 70115, 70118, 70125, 70126, 70127, 70128, 70129, 70062, 70065, 70123, 70003, 70006, 70001, 70121, 70002, 70005, 70114, 70131, 70037, 70041, 70050, 70053, 70056, 70058, 70083, 70091, 70036, 70058, 70067, 70072, 70094, 70032, 70040, 70042, 70043, 70075, 70082, 70085, 70092, 70445, 70452, 70458, 70460, 70461, 70433, 70445, 70447, 70448, 70454, 70471, 70420, 70431, 70433, 70435, 70437, 70445, 70471, 70426, 70427, 70438, 70463, 70047, 70051, 70052, 70068, 70071, 70076, 70078, 70079, 70084, 70087, 70763, 70030, 70031, 70039, 70049, 70057, 70066, 70070, 70080, 70090, 70401, 70402, 70403, 70443, 70454, 70455, 70462, 70466, 70090, 70301, 70343, 70344, 70345, 70354, 70356, 70357, 70358, 70360, 70363, 70364, 70373, 70374, 70375, 70377, 70390, 70394, 70395, 70397, 71446, 39466, 39476, 39501, 39520, 39525, 39558, 39571, 39572, 70737, 70802, 70806, 70808, 70809, 70815, 70816

New York Daily News

Retail rates apply only to the advertising of retail stores doing essentially an ‘over-the-counter” business. The advertiser is entitled to these rates when he sells to the public solely through one or more retail stores which he alone owns and controls. The advertising of independent retail franchised dealers, which is essentially local in character and run over the signature of the local franchised dealer group, is also entitled to retail rates.

There are different general rates that apply to Financial, tobacco, liquor, broadcast and miscellaneous R.O.P. ads, Co-op, package goods, food associations & factory-owned tire dealers, Sunday travel section, travel & transportation, and casinos, Automotive manufacturers and dealer association rates, Sunday comics section, Pre-prints advertising, and New York VUE TV magazine

New York Times

The retail rate is given to retail stores across the United States.

Retail advertising rates apply only to individual retail businesses with permanent locations in North Carolina that sell directly to the consumer. Ads that include more than one business will be charged at the In-State rate.

In-State rates apply to dealer-list (multi-sig) advertising and advertising containing two or more company logos. Advertising originating in North Carolina from distributors, wholesalers, jobbers, co-op, bottlers, brokers, local manufacturers, manufacturer’s agents, public utilities, associations, or other non-retail advertisers are billed at the In-State rate. Internet service providers and telecommunications service providers of the telephone, paging and wireless industry qualify for In-State rates. Local retailers selling only the product are charged at the Retail Rate. Advertising placed by organizers of transient events, such as seminars or special sales held at locations not owned by the organizers, such as hotels/motels or convention centers, qualify for the In-State rate. Insurance companies with home office in North Carolina are charged the In-State rate. Out-of-state insurance companies are charged the National rate. Local insurance agencies are charged the Retail rate.

National rates apply to advertising for products, services and/or companies that do not have permanent retail locations in North Carolina. This includes but is not limited to the following: major transportation companies, such as airlines, cruise lines, bus lines and railways; insurance companies with home offices outside North Carolina; national elections, national political and social issue-oriented advertising; federal government agencies; mutual funds, out-of-state stock brokerage companies; packaged goods; health and beauty aids; network TV and radio, communication companies and publishers, national satellite radio and cable TV networks; and travel destinations located outside North Carolina, South Carolina, Virginia, Washington, D.C. and Tennessee.

Travel Rates apply only to travel-related businesses such as resorts, accommodations and attractions located in North Carolina, South Carolina, Virginia and Tennessee. Travel-related businesses in other states are charged the National Rate. Travel rates are non-commissionable. For additional contract levels see Retail Rate Card. Transportation businesses do not qualify for these travel rates.

Oklahoman

Local means if there is a brick and mortar store in Oklahoma, then the ad must have the name and address of the account in the copy.  If it is a co-op ad with multiple dealers, the rate will not be local.  National will be if the retailers store is out of state and they have no location in Oklahoma.

Omaha World-Herald

Retail advertising rates apply to businesses located within The World-Herald circulation area of Nebraska and southwest Iowa.  The business must have a permanent location (12-month lease or own building) where the products or services are purchased from that location.

National/General Advertising Definition:

Automotive:  This rate applies to advertisements placed by auto manufacturers or dealer associations that have multiple dealer locations in the market.  This includes dealerships that have the only manufacturer’s model in the market, unless the placement and invoice is through the local dealership.

Financial institutions including: national banking, credit cards, national insurance, investments services, mutual funds and on line brokerage.

National brand advertising: Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in a meaningful and compelling way.  This type of advertising does not have an individual or group retailer identity, and has a single toll-free phone number or web site and usually does not have a specific offer.

Temporary/Traveling: Seminars, lectures, concerts, nationally promoted entertainment events not billed through a local venue and conventions.  Retailers without at least a 90 day lease.  In mall seasonal retailers would be exempt and qualify for local rate.

Educational Institutions:  Not affiliated with the University of Nebraska system and/or those institutions located outside 107 county distribution area.

Packaged Goods includes the following, but is not limited to: food, paper products, household cleaning products, health and beauty aids, pharmaceutical and over-the-counter medications, tobacco, alcohol and mail order outside 107 county distribution area. The advertising may contain coupons and off-price copy.  Coupon books referred to as Free Standing Inserts (FSI), supplied by marketing and multiple national insert companies.

Political or Advocacy Advertising: Includes national and regional advertising for an elected office or issues that is not solely determined by a vote of local residents, political groups, issue/agenda related advertising or solicitation support for any cause or individual.

Telecommunications including e-commerce, wireless (limited to branding campaigns), Internet access, telephone lines for businesses and household land lines, long distance service, including household, cell and Internet. 

Travel and transportation including airline, railroads, bus and cruise lines, vehicle rental, hotels, resorts, city or state tourism, and entertainment venues outside the 107 county distribution area.

Orange County Register

General rates are applicable to all manufacturers, distributors and wholesalers of products and services including, but not limited to: casino/gaming, computer hardware/software, defense, education, financial, food, health & beauty, insurance, liquor, mail order, media, automotive, packaged goods, pharmaceutical, political, public utilities, publishing, retail outlets/manufacturers/wholesalers located outside of California, telecommunications, tobacco, transitory seminars/lectures/conventions.

Retail rates are available for the use of individual businesses.

Co-op rates are available to companies sharing an advertising program or sharing advertising as a group.

Orlando Sentinel

Retail rates are offered to most business categories with local retail/offices in Central Florida. (Orange, Seminole, Lake, Volusia, Osceola, Brevard Counties)

National rates are offered to business who advertise multiple locations including those outside Central Florida, or they fall within National category such as telecommunications, Banking/Finance, Healthcare, Branding, and others.

Palm Beach Post

Retail rates apply to advertising for businesses located within the primary market area for The Palm Beach Post (The Palm Beach-Fort Pierce DMA). Local Classified rates apply to advertising for businesses physically located within the State of Florida. Rates listed in the applicable Retail and Classified Pricing Schedules apply only to individual advertisers who sell directly to the public.

National rates apply to advertising placed on behalf of a manufacturer, wholesaler, distributor or service provider regardless of location. This includes, but is not limited to: Travel and Transportation providers, Tourism and Destination advertising, Financial products and services, Telecommunications providers, Utilities, Gas and Oil products, Movie Studios, Media advertising, Packaged Goods, Pharmaceuticals, Insurance and other service businesses, Internet service providers, transitory events and seminars and Mail Order advertising. National Classified rates apply to advertising from businesses without a physical location within the State of Florida and/or certain lines of business.

Co-op advertising rates apply to recognized dealer, distributor, manufacturer or other groups and associations. Advertising must be for two or more dealers in a single ad or series of ads. Dealers may be listed individually in a series of ads in a schedule. A written co-operative advertising agreement and/or stipulation form certifying that the advertisements are being paid for in part or in full from existing co-op funds accrued by participating retailers must be signed by the client and provided to The Palm Beach Post prior to publication.

Pittsburgh Post Gazette

Retail rates would apply to local shops that have a storefront and sell tangible good from there.  They are local rates that apply within a 50 mile radius of Pittsburg.

National rates apply to anything other than local storefronts (mail order products, online services) or ads for intangible products (seminars, technical services, phone lines, utilities, etc).

Raleigh News & Observer
Retail Advertising Rates: Retail advertising rates apply only to individual retail businesses with permanent locations in North Carolina that sell directly to the consumer. Ads that include more than one business will be charged at the In-State rate.

In State Advertising Rates: In-State rates apply to dealer-list (multi-sig) advertising and advertising containing two or more company logos. Advertising originating in North Carolina from distributors, wholesalers, jobbers, co-op, bottlers, brokers, local manufacturers, manufacturer’s agents, public utilities, associations, or other non-retail advertisers are billed at the In-State rate. Internet service providers and telecommunications service providers of the telephone, paging and wireless industry qualify for In-State rates. Local retailers selling only the product are charged at the Retail Rate. Advertising placed by organizers of transient events, such as seminars or special sales held at locations not owned by the organizers, such as hotels/motels or convention centers, qualify for the In-State rate. Insurance companies with home office in North Carolina are charged the In-State rate. Out-of-state insurance companies are charged the National rate. Local insurance agencies are charged the Retail rate.

National Advertising Rates: National rates apply to advertising for products, services and/or companies that do not have permanent retail locations in North Carolina. This includes but is not limited to the following: major transportation companies, such as airlines, cruise lines, bus lines and railways; insurance companies with home offices outside North Carolina; national elections, national political and social issue-oriented advertising; federal government agencies; mutual funds, out-of-state stock brokerage companies; packaged goods; health and beauty aids; network TV and radio, communication companies and publishers, national satellite radio and cable TV networks; and travel destinations located outside North Carolina, South Carolina, Virginia, Washington, D.C. and Tennessee.
Travel Advertising Rates/Destination Property Rates:  Travel Rates apply only to travel-related businesses such as resorts, accommodations and attractions located in North Carolina, South Carolina, Virginia and Tennessee. Travel-related businesses in other states are charged the National Rate. Travel rates are non-commissionable. For additional contract levels see Retail Rate Card. Transportation businesses do not qualify for these travel rates.

Richmond Times-Dispatch

To qualify for the retail, or local rate, an establishment must have a local trading address and phone number within the Richmond Times-Dispatch distribution area. 

Riverside Press-Enterprise

Retail rates are used for major and local retailers, any one that may have a store front. National rates are used for financial, brands advertising, manufacturers, Pharmaceutical, etc.

Sacramento Bee

We do have retail and national rates, and also a rate card for local general rates, which would apply to a national account that has a local presence. National accounts are manufacturers, distributors, banking institutions and health care categories. 

The retail rates offered are for businesses with a local address within our DMA (usually Sacramento, Placer, El Dorado and Yolo counties). 

Salt Lake Tribune

National/General display advertising rates apply to advertisements placed by and for manufacturers, wholesalers, brokers, and distributors or dealer associations.  These rates also apply to cruise lines, national ground transportation companies, airlines, and all media communication companies; insurance companies; hotels, resorts and amusement centers outside the newspapers’ local trading area; advocacy advertising; transitory seminars without a regular local business office; conventions; mail-order and mail-delivery services; public utilities; all advertising placed by retail firms without an outlet in the newspapers’ local trading areal dealer list advertisements; political advertising paid for by candidates and organizations outside Salt Lake, Utah, Davis, Weber, Summit, Wasatch or Tooele counties; and co-op advertisements in which the cost is shared by two or more independent firms under separate ownership.

Retail display rates apply to advertisers who sell goods and services to the public through one or more retail store locations that they own or operate in Salt Lake, Utah, Davis, Weber, Summit, Wasatch, or Tooele counties.

San Antonio Express-News

National advertising is classified as branding, media, publishing, on-line services, technology/computers, insurance companies, financial advisors, investments, stock/mutual funds, credit cards, telecommunications, public utilities, manufacturers, business services, office equipment, recruitment, pharmaceutical, airlines, state tourism boards, transportation, cruise lines, out of state gaming, studios, and entertainment. 

Co-Op Advertising rates are extended to local distributors and/or ads that include a list of local dealers or retailers where products/services are sold to the following business categories:  Texas State Tourism, Texas gaming, travel wholesalers, convention and visitor bureaus, chambers of commerce, trade shows, auctions and charity organizations, conventions, seminars, and educational advertisers. 

Retail rates apply if you are promoting goods or services sold in SA.  Your ad must have a local ph and/or address.

San Diego Union-Tribune

Retail rates apply if you sell goods or services through one or more retail outlets that you own or operate within San Diego, Imperial, Orange, Riverside counties, or Mexico (Ensenada North).  Retail rates do not apply to any ads that fit in the General or Classified category. 

General rates apply to display advertisers outside of the San Diego MSA and to any classification deemed by the publisher to be “general” in nature.  For example:  All advertising placed by retail firms that do not have an outlet located within the newspaper’s designated retail market area; amusement/theme parks located outside San Diego DMA; Book publishers; credit cards; educational institutions with no campuses in the San Diego DMA; National factory automotive; freight delivery and mail service; financial; insurance companies, health plans/HMOs; investment accounts; legal display ads; mail order; manufacturers, wholesalers, brokers, distributors and dealer associations; media advertising, national/network radio, television, cable, programmers, newspapers, magazines, print and electronic media directories, direct mail, information service providers, online services, web site advertising; movie studios; national associations, fraternal organizations, trade unions; oil and energy, defense, high tech, government; public utilities; recruitment display advertising published outside of the classified pages; sports teams outside the San Diego DMA; state and national political/advocacy advertising, public policy; telecommunications, including local phone service, long distance service, dot.com, internet providers; tobacco, liquor, health and beauty aids, food products, packaged goods, pharmaceuticals; transitory seminars, traveling shows, lectures and conventions; transportation and travel suppliers, airlines, hotels and resorts, cruise lines, cruising services, tour operators, tourist broads, interstate bus lines, railroads and vehicle rentals outside San Diego DMA.

San Francisco Chronicle

Advertisers who sell goods or services through one or more retail outlets that the advertiser owns and operates in the Retail Trading Area (RTA) will receive the advertising retail rate.  These rates are also available to franchise operations within our RTA when franchisor assumes responsibility for both placement and payment of all advertising containing multiple franchise listings

The Designated Market Area (DMA) is comprised of the following counties:  San Francisco, Alameda, Contra Costa, San Mateo, Santa Clara, Marin, Napa, Sonoma, Solano, Lake, Mendocino.  The RTA includes the DMA as well as Monterey, Santa Cruz, and San Joaquin counties.  In all other areas General Advertising rates apply.

The General Advertising rate is the basic rate of the newspaper.  It is the rate charged to advertisers that, on the whole, can use each segment or portion of circulation on an equal basis.  The General Advertising rates apply to the following:  manufacturers, distributors and wholesalers of products or services; financial services companies; public policy makers; magazine, newspaper or book publishers; public utilities; food, drug, and liquor companies; TV, radio and communication companies, telecommunications companies; transportation companies (airlines, cruise lines, railroads, bus lines); national insurance companies and their agents; prepaid clubs and associations; fraternal organizations; trade unions; general contractors and engineers; transitory or financial seminars, lectures and conventions; trade shows; business announcements; political; employment display advertising not published within the classified pages; any classification deemed by the publisher to be general in nature.

Savannah Morning News

We do offer retail and national advertising rates.  Retail rates are the same as local rates.  To be eligible for local or retail rates an advertiser must have an actual physical business in our Retail Trading Zone.  The Retail Trading Zone is made up of the following counties in Georgia and South Carolina: Emanuel, Screven, Candler, Toombs, Tattnall, Evans, Bulloch, Effingham, Appling, Wayne, McIntosh, Long, Liberty, Bryan, Chatham, Jasper, and Beaufort).  (Contact: Kathy Harmon, 912-652-0237, kathy.harmon@savannahnow.com)

Seattle Times

If the ad is for a retailer in the state of Washington with either a local address or phone number appearing in the ad, then they would qualify for the local retail rates.

Springfield Republican

National rates are enforced for advertising that is placed by advertisers that don’t have a physical (brick & mortar) location in the marketplace served by the newspaper. 

The State Columbia

Local rates apply to advertising space purchased for the purpose of promoting a business located in the Columbia retail trading zone by the business operator or his/her agency of record. Retail rates do not apply, either directly or indirectly, to advertising of products for which the advertiser may be a licensed distributor; nor do they apply to any advertising considered general rate advertising by the Publisher. The contracted space cannot be sublet to other businesses or used for purposes other than the promotion of the advertiser’s business.  The Columbia retail trading zone includes the counties of Bamberg, Barnwell, Calhoun, Clarendon, Darlington, Fairfield, Kershaw, Lee, Lexington, Newberry, Orangeburg, Richland, Saluda, Sumter and part of Aiken.

St. Louis Post-Dispatch

Local can be defined as any business with less than five locations

St. Paul Pioneer Press

The retail rates apply for retailers within the state of Minnesota.

St. Petersburg Times

National rates are applicable to advertising placed by a wholesaler, manufacturer, wholesaler, jobber, or distributor for products or services.

Retail rates are applicable to advertising placed by permanent, qualified retail outlets located within the state of Florida selling direct to consumers. Retail rates are non-commissionable to advertising agencies.

Financial Category Rates: Financial rates apply to individuals or businesses engaging in the financial banking, investment or insurance industries provided there is a physical location in the marketplace to conduct person to person transactions.  This category includes security and brokerage firms as well as advisory services.  Financial rate ads must include a local phone number and address.

Event and Trade Show Category Rates:  Applicable to advertising places by businesses engaged in consumer shows and event marketing where area businesses are pulled together for trade shows and events (non-commissionable).

Syracuse Post-Standard

If the business is located in one of the following counties, we would consider it local retail and charge local (retail) rates: Onondaga, Oswego, Madison, Cayuga, Cortland.

Tacoma News Tribune

Retail Rates apply: to the advertising of merchandise or services sold directly to the public from a point located in Washington state.  This can be a single store or service establishment or a group under single ownership. 

National Rates:  apply to advertising other than Local Retail. Specifically they apply to such areas as national political advertising; national advocacy advertising; advertising placed by or for manufacturers, brokers and transportation companies, regardless of location; seminars; and any advertising not selling goods or services to the public. Additionally public utilities; telecommunications and E-commerce & federal government are also charged at National rates.

Tampa Tribune:

Our retail rates apply to any business that has a brick and mortar location in the state of Florida.  Our National rates apply to companies who do not have brick and mortar locations; ie: Progresso soup as one example.

If you have a business within our DMA then that qualifies you for regular retail rates and outside of our DMA within our state, you would qualify for State rates.  The rates do not coincide with distribution but more with where the business is located. 

The Tampa DMA is defined by county: Hillsborough County, Pasco County, Hernando County, Highlands County, Pinellas County, Polk County

Toledo Blade

Any business located outside the Blade’s RTZ pays National rates.  The retail trading zone includes the following counties in Ohio:  Defiance, Fulton, Hancock, Henry, Lucas, Ottawa, Putnam, Sandusky, Seneca, Williams, Wood, and Wyandot, plus Lenawee and Monroe Counties in Michigan.  If a local location within the RTZ is listed on the ad in addition to locations outside the RTZ, retail rates would prevail.  Erie County, which is not in the RTZ, receives a National Erie County (Travel) Rate.  Any manufacturer or distributor, including any produces whose product or service is not directly sold to the consumer, will receive national rates.  One product or brand that is sold at several dealer service locations will run at a National Co-Op rate.  Ads from media will be billed at Retail Rates.  Wireless communication ads will be billed at National Rates.  Telecommunication ads with local dealer listings within or outside the 14 county RTZ will run as Retail rates.  Internet service providers located within the RTZ will be assessed Retail rates.  Advertisers with only toll-free telephone numbers, internet addresses and mail order will be billed at National Rates.  Airlines, when advertising ad stand-alone accounts, are National.  Local retail travel agencies will pay retail rates provided they advertise solely for their services or special packages unique to their agency.  Travel agency advertising including national brands and/or packages that are funded directly or indirectly from a national travel company including but not limited to airlines, casinos or cruises will pay the National Travel rates.  Bus tour operations, tourism offices, convention and visitor bureaus, cruise lines, hotels, resorts, golf courses, tourist attractions and theme parks outside the RTZ will be eligible for the National Travel Rate.  Energy suppliers will receive the National Rates.  State and federal government will receive the National Government Rate.  Any ad containing sponsorship logos or mentions national sponsors may be billed Retail Rates as long as the national sponsors or logos do not dominate the advertisement.  Local free events and/or fundraisers placed by local corporations, as long as logos do not dominate the advertisement, will receive the Retail Community Service Rate.  Any advertiser with no permanent retail location, e.g., entertainment promoters (a concert that comes to Toledo), seminars, speakers and shows that come to Toledo, will be billed at the National Rates.  

Tucson Citizen

Retail rates are available to businesses with a storefront address within the state of Arizona.

National advertising rates include, but are not limited to, advertising placed by and for manufacturers, wholesalers, brokers, distributors or dealer associations and to the following categories:  Travel suppliers (airlines, cruise line, interstate bus or rail lines); hotels, resorts and amusements located outside the State of Arizona; tobacco, liquor, communication companies, insurance, out of state mail order; federal government; federal political and advocacy advertising.  All advertising placed by retail firms that do not have an outlet located within the State of Arizona; any seminar, event, or sale listing a toll free number and any advertiser holding an event or sale at a public place or hotel and does not have a permanent business license for the state of Arizona.

Virginian-Pilot:

Retail advertising rates do not apply to national advertisers, but rather local advertisers located within the Virginian-Pilot circulation area.  “Local” advertisers are defined as a retail business, organization or association, or qualified retail division of another business or a bona fide voluntary chain.  Retail advertising rates apply to advertising of public consumer services, charitable organizations, established community welfare services and civic programs.  Advertising must be direct to consumer for one or more stores situated in the Virginian-Pilot circulation area, having the same name or identification and offering similar service under a single ownership or control. 

Retail Areas:  Chesapeake: 23320-25; E. Carolina: E. NC/Coast; E. Shore: E. Shore; Norfolk: 23502-05, 07-11, 13, 17, 18, 23; Peninsula: Peninsula SCS; Portsmouth: 23701-04, 07; Suffolk/State:  Bennett’s Creek, Dtn/S. Suff-434A, Dtn/S. Suff-434B, Franklin/S. Hampton, Gates/Hertford, IOW Smithfield, IOW Windsor, North Suffolk; Virginia Beach: 23451/59 (N), 23451/61 (S), 23452-7, 23459-60, 23462, 23464

National advertisers are defined as firms advertising wholesalers, distributors or manufacturers and/or advertising listing two or more non-associated dealers or outlets.  National advertisers, including display copy for branded gasolines, mass transporation, public utilities and other classifications not clearlyidentified with regular retail channels, qualify only for national advertising rates.

Wall Street Journal

Offers two rate structures: General and Category. General rates mainly apply to business-to-business (B2B) advertisers. Category rates are lower than general rates and apply to business-to-consumer (B2C) advertisers.

The Journal can be purchased on a national basis, by edition (Western, Central or Eastern) and it is also available in 18 Regions.  Each edition or region has a different per column inch rate.

Washington Post

Retail rates apply to brick and mortar stores in the Washington DC MSA.  This MSA is made up of:  Calvert County, Charles County, Frederick County, Montgomery County, and Prince George’s County in Maryland;  Arlington County, Clarke County, Fairfax County, Fauquier County, Loudoun County, Prince William County, Spotsylvania County, Stafford County, Warren County in Virginia; and Jefferson County in West Virginia.  The MSA also includes the independent cities of Alexandria, Fairfax, Falls Church, Fredericksburg, Manassas, and Manassas Park in Virginia.

With AdDogs everyone IS an artist. You have a choice:

Choose from hundreds of pre-formatted advertisements organized by type of advertising, Using our examples and helpful hints you can design an advertisement, customized with your own photos and logo, select from hundreds of attention-grabbing, attention-getters to enhance your advertisement and insert your own copy, all the time guided by the examples and/or our Guide Dog feature. Once complete, your advertisement will be “tweaked” and shown to you adjusted for each media you select. In addition, your creative masterpiece will be saved for you so that you can use it again as done or simply updated for subsequent use.

If you really are an artist, you have the option of uploading a finished advertisement for placement through AdDogs. As with advertising created on AdDogs, your advertisement will be saved in your account for future use, but, the advertisements must be uploaded in a size consistent with the size you wish to run and in accordance with the technical specs of the selected media for it to reproduce the way you want it. This is not for everyone but if you are a professional this is a great way to take advantage of the simplified AdDogs media insertion process.

Either way, you get all the benefits of a simple method for inserting your advertisement where you want it and having it available for future recall and use. No more having to spend countless time on the phone trying to convince someone who does not understand your need of exactly what you want.

Why should it be easier to browse thousands of travel opportunities, book hotels, flights, cruises, and rental cars, than it is to place a simple advertisement in a newspaper, magazine, trade journal or website? It shouldn’t be. And now, with AdDogs, we’ve made it just as easy for you to manage your own advertising as it has been for you to manage your own travel.

AdDogs is an on-line, do-it-yourself advertising marketplace. Anyone who has tried to place an advertisement understands the difficulties of the process. Where do I advertise? What media products are available and at what cost? How do I design an ad? You mean I have to build an ad differently for each media product? Where do I find the demographic profile of my customer? AdDogs is the answer to simplifying the process of placing cost-effective advertising in print and on-line. Use AdDogs to browse the thousands of media options; to create your own advertisements; to find your demographic audience; and to organize, store and modify your advertising campaigns 24 hours per day, 7 days per week.

AdDogs has been in development and ad agency tested for several years. The complexities of the advertising business were analyzed and systematized to bring you the capabilities you are looking for in an all-purpose advertising marketplace including access to thousands of publications and websites. Use AdDogs to shop media products, create ads, choose dates and check out all in one easy process.