During ad creation, you’ll see a periodically updated picture of how your text and pictures are laid out.

In addition, when you “Continue to preview page” during ad creation, you can view a PDF that depicts your ad in the standard rendering of the template you’ve used to create it.

Remember, however, that one of the key capabilities of AdDogs is to render the same ad in multiple sizes and shapes, without further effort on your part. We can even do this simultaneously, using the same ad, for multiple placements in multiple publications with completely different specifications.

The ad that you see during preview or PDF format within the ad building process may not look precisely the same when rendered in a rectangular space as it does when rendered in a square space. It may also look different in as a “tall rectangle” than it would as a “wide rectangle”.

You can’t truly tell how the ad will look when it’s placed until you’ve chosen the media into which you’re going to place it. So don’t over-stress on perfection during the ad building process — you’ll have plenty of opportunity to view it in its ultimate form once you’ve chosen the outlet where you’ll be running it.

In fact, when you choose the space where you want to run it, one of the mandatory parts of the process is that you review it, in its actual “to-be-placed” size, and approve the presentation. If, at that point, you don’t like the look, you can easily go back and make adjustments.