Archive for September, 2009

As an integral part of the creation of our service, the AdDogs team has defined thousands of products (on-line, newspapers, magazines, trade journals) and tens of thousands of rates and ad placement specifications.

As good as our staff has been at representing publisher presence in our system, we realize that they could never do so as well as could the owners of the media themselves.

Our service is designed so that publishers can do just that.

Whether you’re simply interested in ensuring you put your best foot to all visitors who search AdDogs for advertising opportunities or if you’re a Self-Service Publisher Advertising client and want to take a more targeted approach in your custom portal, you can:

1. Enhance the description of your offerings (keywords, categories, etc.)
2. Replace the preview graphics for your publications
3. Update your geographic coverage or reader demographics
4. Ad rates and placements, either as specials or permanent rate card changes

If you’re a publisher interested in any of these options, please feel free to create a media provider account for yourself, and then contact us, and we can quickly transfer control of your own products to you.

Among the services we offer, AdDogs has a “software as a service” model for providing publishers with a comprehensive method to allow their advertisers to design and purchase ads, print or on-line, in any section of any of their publications.

Implementation is quick and simple – here’s how it works:

• In many cases, the publisher’s rate cards and media definitions are already in our system.
• Adding or changing rates is easy, and can be performed by publisher personnel in minutes.
• We provide access to a uniquely named site containing only the products belonging to that publisher.
• This customized site can be linked to from the publisher’s main website, in any fashion the publisher chooses.
• Advertisers following that link can then design and purchase ads in any sections of a publication for which the publisher has chosen to specify rates and specifications.
• Changes to your product description or rates are made available both to visitors at your Publisher Portal and to the general users of the main AdDogs site.

Our introductory terms for this new offering can be seen in the sample publisher agreement (PDF).