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Press Release

Source: AdDogs – Houston, TX
Press Release #901
March 2, 2009

AdDogs^TM announces its website, AdDogs.com, is open for business. This revolutionary new advertising technology already has more than 9,000 newspapers, trade publications, magazines and web advertising opportunities available for the Advertiser to create and buy advertising.  With an initial focus on 25 states, the media available through AdDogs cover an audience in excess of 180,000,000.

This commercial release marks the culmination of almost three years of technology development and data accumulation.  AdDogs is now available to advertisers as a resource to create and place advertising in a streamlined process, eliminating the need to create an ad multiple times for multiple media.

AdDogs is a new patent-pending, on-line service and is the first advertising technology platform designed to use the internet to make the process of finding target markets, choosing media serving those markets, ad creation and ad placement into a seamless integrated process.  Rod Proto, CEO said, “The feedback we are getting based on the many ads already placed through the system is that not only is AdDogs a real time saver in terms of building advertisements, placing them, and storing them for future use, but the benefits of using our media search tools have shown AdDogs to be a real aid in spending advertising dollars wisely.”
 
AdDogs allows an advertiser to create or upload an ad, search geographically and demographically for target audiences, and choose media for placement using flexible search criteria.  With the target market defined, the system either guides the advertiser through an ad building process using the experience of seasoned ad agency talent designed into AdDogs, or allows the advertiser to upload a custom advertisement, created specifically to fit a media product for placement through AdDogs.  Advertisements created in AdDogs will be automatically resized by the AdDogs technology for insertion in multiple media, each time adjusting the ad to show the advertiser exactly how it will appear in the target media. All ads created and placed through AdDogs will be stored and available to the advertiser for future use.

AdDogs will appeal to both the small Advertiser and to the Corporate Marketing department where AdDogs will be “private labeled” to serve as the internal media creation and placement vehicle.  In addition, AdDogs expects the private label platform to be attractive to the Print Industry where incorporation into an existing publication website will allow for the quick adoption of a Build-Your-Own-Ad capability without the normal associated up-front costs. 

“The development efforts for this system will be ongoing,” added Mike Patton, Chief Operating Officer, “We have a backlog of concepts to expand system capabilities that will be rolled out continuously. In addition, expansion of our media offerings is a continuous process and we expect to have about 12,000  newspapers, magazines, trade publications, and web products active in AdDogs by the end of the year.”

 

For further information contact Rod Proto of AdDogs at 832-485-7102 or Dana Kingshill at 832-485-7123.  Check out AdDogs at www.addogs.com.

 
AdDogs® and Run with it® are registered trademarks of AdDogs, LLC

Albany Times Union

Retail rates are offered to businesses that have storefronts in our market area (Albany, Rensselaer, Saratoga, Schenectady, and Schoharie). National rates generally go to businesses that offer a product or service for sale but don’t have a permanent local store outlet. We do local business and services advertising within a 60 mile radius. It there is an office in our area that people can come into for help, service, etc. then that would qualify as a local business.

They must have a local address and a local phone number. All other advertisers that do not have a local retail outlet, brick and mortar building or do not provide a local retail service will, the majority of the time, fall under the policies of the national advertising department.

Here are some specific examples of prospects that would be considered national advertisers:

 

• Any advertiser located more than 60 miles outside of our retail trading zone
• Local or out of town show promoters (including: public auctions, sales at area hotels, rug sales, jewelry sales, war collectables, etc.)
• Any advertiser promoting a publication
• Mail order advertisers
• All public utility companies
• All TV/Radio stations
• Any media (i.e. The Entertainment Book, Golf Around)
• Major national/interstate modes of transportation. Amtrak, all airlines etc.
• All ski resorts
• All corporations (other than retail outlets)
• All manufacturers of product distributed outside the Capital District.
• Political advertisers for Governor, Senate, Congress, Legislator, (except local community political ads)
• Advertising from national / statewide organizations such as all Unions, Lobbyist Groups, coalitions, etc.
• Advertising from various NYS departments
• All multi-dealer listings, Motorcycles, Snowmobile. Quads.
• Cellular phone dealers promoting “Activation Fees”
• All Insurance companies branding, Auto, Life, Home with an 800 number and NO local agent listed.

Albuquerque Journal

Local/General advertising rates apply to advertisements placed by and/or for manufacturers, wholesalers, brokers, distributors or dealer associations; and to co-op advertising in which two or more dealers, under separate ownership, advertise national product and share advertising cost, billed to a local address.  Such advertising must include a dealer listing or 8000 phone number that provides the location of the local dealers.  Local/General advertising is extended to any local advertising that includes the name of sponsors other than the advertiser.  This includes sporting events, concerts, and exhibitors for the purpose of the sale of sponsors.  Local/General advertising rates apply to advertising of an entertainment nature placed by businesses including hotels, resorts and amusement centers in the states of TX, UT, NV, AZ, OK and CO without an outlet in the newspaper’s local trading area.  Local/General advertising rates are extended to automobile dealer association advertising paid for by the association or its advertising agency.

Anchorage Daily News

National advertising rates apply to all advertising placed by agencies, brokers, wholesalers, distributors, manufacturers, and individuals or group not doing business as retail outlets in Alaska, whether advertising originates within or outside the Anchorage Daily News circulation area.

As long as the outlet is in Alaska and the ad has an Alaska address and phone number you may use the retail rate card.  Anything outside of Alaska would be on the National card.

Arizona Daily Star

National advertising rates include, but are not limited to, advertising placed by and for manufacturers, wholesalers, brokers, distributors or dealer associations and to the following categories: Travel suppliers (airlines, cruise lines, interstate bus or rail lines,); hotels, resorts, and amusements located outside the State of Arizona; tobacco, liquor, communication companies; insurance, out of state mail order; federal government; federal political and advocacy advertising.  All advertising placed by retail firms that do not have an outlet located within the State of Arizona; any seminar, event, or sale listing a toll-free number and any advertiser holding an event or sale at a public place or hotel and does not have a permanent business license for the State of Arizona.

Arizona Republic

Retail display advertising rates apply to most firms, individuals, and associations selling goods/services in the State of Arizona.  Retail rates do not apply to any advertising for which the Publisher has established other rates.

Arkansas Democrat-Gazette

For retail rates to apply a retailer must have a store in Arkansas, otherwise national rates apply. Retail advertising rates apply to advertising done by retail stores which sell to the public through one or more locations they own or control. 

Atlanta Journal Constitution:

General/Retail:  All advertising placed by or on behalf of a service provider, manufacturer, wholesaler, distributor and all companies outside Georgia qualify for General rates.   Regardless of advertiser’s location, rates specifically cover stock brokers, stocks, bonds, and funds; publishers; network TV and radio; communications companies; dot.com companies; transportation; national automotive, insurance; gasoline and oil products; package goods; health and beauty; computers; Internet services, software, seminars; tour operators, tourist development boards; advocacy; and mail order.  Advertising containing a “900″ telephone number or a nation-wide toll-free number also qualifies.

Retail rates apply only to advertising done by firms that sell to the public through one or more local Georgia locations in the Atlanta CBSA which they own or control.  Retail rates do not apply to any advertising for which the publisher has established or will establish other rates, such as General or Classified. 

Austin American-Statesman

Retail rates are extended to any retail or service establishment that is open for public access and has a permanent local address.  Advertising for businesses with only 1-800 #’s or website addresses qualify for national advertising rates.

National advertising rates are extended to any advertiser where: point of contact has no local addresses or phone numbers and/or refers to a 1-800# or website address; business does not have a local store front for public access.

Baltimore Sun

The Retail Rate applies to retail firms with physical retail locations in the Baltimore DMA (Baltimore City, Anne Arundel Co, Baltimore Co, Carroll Co, Harford Co, Howard Co).

Baton Rouge Advocate:

Retail rates are available only to those businesses in the Baton Rouge area doing a retail to consumer business.

Birmingham News

Retail and Local rates are the same thing.  These rates apply to retail businesses, open to the public.  The ad copy must contain a local address.  Retail rates are net.

National or General rates apply for businesses with out of town locations, ads for National companies such as, Proctor and Gamble, Nike, Airlines, etc.  Ads with toll free phone numbers and websites are also included in this category.  National rates are gross, meaning they are subject to agency commission.

Boston Globe

Retail rates apply within the Boston DMA.  When a company drops in multiple markets (Boston, Chicago, Houston) then it becomes a national rate.  The Worcester market in MA is separate from the Boston market.  Boston DMA includes the following counties:  Nantucket, Dukes, Barnstable, Plymouth, Norfolk, Suffolk, Middlesex, Essex, Rockingham, Hillsborough, Cheshire, Windham, Merrimack, Strafford, and Belknap.

Cedar Rapids Gazette

National rates will be extended to firms doing business outside the Newspaper Area of Influence (all of Linn County) or those firms located inside the Area of Influence that are general accounts or carry more than one advertiser within the advertisement.

Charleston Gazette:

Retail advertising and the retail advertising rate applies to an individual advertiser who sells a commodity or service at retail direct to the consumer through one or more retail outlets under the same name, which he owns or controls and whose signature or address alone appears in the advertisements.

Charlotte Observer:

Retail and National rates apply to different categories of business, essentially.  Retail rates apply to a store that sells goods and/or services, not a manufacturer (national rates), employer (recruitment rates), auto dealer (auto rates), real estate firm (real estate rates), etc.  An example of a retailer is Home Depot, or The Lamp Place (a local mom and pop store).  An example of a national advertiser is IBM or HP or US Airways.

There are more distinctions than that (such as within retail, national or classified rate categories), but that’s a start.  As long as you have a local store listing in this market retail rates apply.  You’d need a Charlotte address, especially if the chain is based elsewhere.  Without the local store address, we’d have to charge you a higher rate (unless your product is exclusively available through direct mail, that is, with no local market stores).

Chicago Tribune

Retail advertising rates apply to retailers who own and operate stores and sell to the general public and to retailers organized to secure the benefits of group operations as an association or using the same trade style name, and to hospitals, clinics, convalescent homes, nursing homes, and health clubs. 

Advertising of a product designated as General advertising in the General rate card, when offered by manufacturer, wholesaler, or distributer operating a retail store, will be acceptable only at General advertising rates.  All insurance products, including HMOs, PPOs, managed care plans, vision and dental plans, wellness programs, etc. are acceptable only at General advertising rates.

A retail store can use the retail rate no matter where it is located.

Cincinnati Enquirer

Retail display advertising rates apply to most firms, individuals, and associations selling goods/services in the state of Ohio or Kentucky. 

Cleveland Plain Dealer

The General rate card applies to non-retail accounts.  Retailers with no locations in Ohio would be placed on the General rate card.  Internet Retail would also fall into General.

Columbus Dispatch:

Retail advertising rates apply to any advertiser who sells goods and services directly to the consumer through one or more retail outlets (on which the advertiser has a minimum of one year lease) within the Columbus MSA.

Contra Costa

Retail rates are for retail merchants or service companies who sell directly to the consumer through one or more retail stores under the same ownership, located in the Bay Area News-Group-East Bay area or the retail trading zone.  Utilization of a telephone answering service, 1-800 number, or local PO Box will not qualify a business or individual for local retail rates.

Dallas Morning News

Retail/Local rates apply to a retail location with a Dallas/Fort Worth address, including surrounding areas in a 50-100 mile radius.

Daytona Beach News-Journal

Retail advertising rates are available to advertisers with one or more permanent retail outlets which they own or operate in Volusia and Flagler Counties.

Dealer List ads, Travel agency’s promoting national products, temporary sales, shows and events receive national rates as well as particular categories of businesses and toll free numbers.

Delaware News Journal

Retail rates apply only when there is a local address or phone number in the ad. Local includes all of Delaware nd any address within coverage area, including which includes Cecil County MD, Delaware and Chester Counties PA and Salem County NJ.

Denver Post

Local commercial rates are non-commissionable and apply to all commercial advertisers located in the state of Colorado and the adjacent states of Utah, Wyoming, Nebraska, Kansas, Arizona, Oklahoma, and New Mexico.

Des Moines Register

Retail rates apply to businesses which have an established local storefront or office, including local phone number, generally in the 9-county Des Moines market area (Dallas, Polk, Jasper, Marion, Warren, Madison, Boone, Story, and Marshall).  In some categories, local rates are extended to businesses with established local storefronts within the state of Iowa.  Local rates are non-commissionable.

All other businesses receive the national rates which are commissionable.

Detroit Free Press & Detroit News

Local/Retail rates apply to the advertising of merchandise or services  (except financial or insurance products or services) sold directly to the public from a Michigan location or selected zip codes in Windsor, Ontario, and northern Ohio.  Advertising may be for a single store or service establishment or a group under single ownership.

National rates apply to, but are not limited to, advertising places by and for manufacturers, wholesalers, brokers, or distributors, and to the following categories: travel suppliers (airlines, cruise lines, interstate bus or rail lines); hotels; resorts and amusements located outside Michigan ; car rental and leasing; tobacco; liquor; utilities; communication companies; federal and state agencies, divisions and programs including lotteries; and any advertisement including a 900-type telephone number. 

Financial/Local General rates apply to the advertising of financial or insurance products, services or seminars sold directly to the public from a firmly established location in Michigan.  These rates apply to local broadcast TV, cable TV and radio stations promoting locally produced programming directed to Michigan and selected neighboring zip codes in Ontario and Ohio and to locally based utilities providing electric service or gas service. 

Co-op/Dealer Association rates apply to advertising where the cost is shared by a group of unrelated local advertisers jointly promoting a common product or products, and to distributors selling primarily to retail outlets.  All ads must have local retailers’ signatures identified in the advertisement, or an available local outlet for the product being advertised.  Co-op advertisements using toll-free phone numbers for retailer reference must receive prior approval to earn the co-op rate.

East Valley Scottsdale Tribune

The difference between retail and national rates is that if there is a local address (an AZ address) in the ad they would receive retail rates. Major big box stores are all retail advertisers.

El Paso Times

Retail rates apply when an advertiser has a physical location in El Paso-national rates apply when they do not. 

Fort Worth Star Telegram

Retail rates are for retail merchants who sell directly to the consumer through one or more retail stores under the same ownership, located in the Greater Fort Worth/Dallas Metro Area or the retail trading zone as defined by the Audit Bureau of Circulation.  Utilization of a telephone answering service, 1-800 number, or local PO Box will not qualify a business or individual for local retail rates.

Retail Trading zone as defined by the Audit Bureau of Circulation: Jack, Wise, Denton, Stephens, Palo Pinto, Parker, Tarrant, Erath, Hood, Somervell, Johnson counties and portions of the following counties:  Eastland, Montague, Cooke. 

Hartford Courant

Retail rates apply to advertisers who sell retail-oriented goods and services to the public through one (or more) retail store locations in Connecticut; Hampshire and Hampden counties, Massachusetts.  The rates apply to Connecticut -based arts organizations, educational institutions, civic organizations and banks with headquarters in Connecticut and less than 25 branch locations.

General advertising rates apply to non-retail companies with operations located outside of Connecticut.  Categories include but are not limited to, the following: hotels and resorts, cruise lines, tobacco, alcohol, airlines, and food.

The local general rate applies to non-retail companies with operations located in Connecticut.  All media, financial investment firms, health maintenance organizations, health care, utilities, insurance, banks with corporate headquarters outside of Connecticut, , industrial, itinerant vendors, entertainment, office equipment and pet supply categories who meet these standards will qualify for this rate.

Honolulu Advertiser

The difference between national and retail rates are that retail rates are local rates, they would contain local addresses and phone numbers.  National rates would be things like a branding ad – for example a Visa ad that just advertised the item with an 800 number or just a website. 

Houston Chronicle

 Retail rates are entitled to those with “storefront” locations that serve the consumer (i.e. retail stores, etc.)   Anything outside of this (banks, airlines, etc.) is considered either Local General or National General. Local is within Houston and National is anything outside of Houston.

Idaho Statesman

National rates are for companies that are not located in Idaho but want to advertise with us. If your client is located in Idaho then they will get the local rate.

Indianapolis Star

Typically national rates are used for organizations that offer products and services from outside the central Indiana area and do not operate a retail location.  This includes the counties of: Marion, Hamilton, Boone, Hendricks, Morgan, Johnson, Shelby, and Hancock, which comprise the Newspaper Designated Market (NDM).  Retail rates are used for businesses that have a brick and mortar location that is included in their ad copy.

Jacksonville Times-Union

Classified General Rate:

• Any commercial advertiser selling merchandise and/or services direct to customers or hiring without a permanent retail outlet located in the state of Florida.
• All 900, 976 telephone numbers
• In regard to Business Opportunity- anyone billing outside of the Greater Jacksonville area (15 counties) gets General rate.
• 800-number employment ad- any advertiser using an 800-number in their ad receives the General rate, unless they have a billing address within the greater Jacksonville area (15 counties).
• 800-number other than employment – All businesses receive the General rate, no matter where the bill is sent
• In regard to Employment ads- The job must be located in the greater Jacksonville area (15 counties) in order to receive the local rates.
• Anyone hiring for a job or position outside of the state of Florida; any advertiser running a guys/gals ad; anyone selling a job directory or offering cruise jobs, work at home (anything other than a bonafide job offer).

The Greater Jacksonville area (15 counties) includes: Baker County, FL; Bradford County, FL; Clay County, FL; Columbia County, FL; Duval County, FL, Nassau County, FL; Putnam County, FL; St. Johns County, FL; Union County, FL; Brantley County, GA; Camden County, GA; Charlton County, GA; Glynn County, GA; Piece County, GA; Ware County, GA.

General Rate: General rates apply to advertising by manufacturers, jobbers, distributors, brokers and wholesalers of products and/or services.  General display rates also apply to the advertising of transportation, cruise lines, hotels, resorts, attractions, airlines, all print and electronic publishing, utilities, credit card, insurance companies and managed health care plans; all companies providing communication and telecommunication services, including but not limited to, internet access (ISPs), internet commerce, online access, telephone local access and long distance, cable/broadband, satellite system communication services, wireless/cellular/PCS, paging/messaging, telephone/cable/radio stations offering internet access, telephone services (local/long distance), or online non-paid service to viewers/listeners, e-commerce, 900, 976, 800, 888 telephone numbers (non-inclusive), and all international business.

Kansas City Star

Retail advertising rates apply to advertising done by local businesses that advertisers own or control within the Kansas City trade zone.  Retail rates apply to recognized local retailers in unrelated businesses involved in a co-promotion.  Retail rates do not apply to any advertising for which the company has established such as national or classified. 

National advertising rates apply to all nonretail advertisers such as manufacturers, distributors, brokers, etc.; companies outside of the Kansas City retail trade zone; commissionable advertising agencies; advertising that includes more than one company name or logo; and state or national political advertising. 

Knoxville News-Sentinel

Retail rates are for local retailers that have a physical location in the Knoxville DMA. National rates are for manufacturers, wholesaler…non-retailers. 

The Knoxville DMA includes the following counties:  Scott, Campbell, Claiborne, Hancock, Hawkins, Greene, Cocke, Sevier, Blount, Monroe, McMinn, Roane, Morgan, Anderson, Union, Granger, Hamblen, Jefferson, Knox. And Loudon

Las Vegas  Review-Journal

Local rates apply to commercial advertisers that maintain a permanent store, office, or outlet in Clark County, Nevada, through which goods or services are sold directly to the general public on a regularly scheduled basis.  A local street address and local phone number is required in the advertisement in order to qualify for local rates.  Multiple signature, wholesale or distributor advertisers should use co-op rates. 

Commercial advertising includes, but may not be limited to, any advertising charged to a company; or offering instruction, schooling, services, employment, real estate, rentals (except a private individual selling his own home); or offering goods for sale in the quantity that prevailing local laws determine the seller to be a dealer.

National advertising rates apply to all advertising for businesses outside of Clark County.

Lexington Herald-Leader

Retail rates apply only to advertising space relating to the regular retail business owned by the advertiser specified. Retail rates apply to any account that has a store front or billing address inside the State of Kentucky.  If billing is outside the state then the national rates would apply.  If an account is located in Kentucky but outside the Fayette County area, it would be charged the Suburban rates. 

Los Angeles Times

Retail rates apply to merchandise; retail services; professional services; auctions (excluding real estate); educational institutions and services; seminars and rentals (except real estate and automotive).

General Display rates apply to all manufacturers, distributors, brokers and wholesalers of products and services; all media including magazine, newspaper publishers, broadcast and cable content providers; advertising agencies clubs, associations and trade unions; financial institutions including banks, savings & loans, insurance, thrifts, brokers, credit cards, mutual funds, mortgage companies, financial notices, title and trust companies, on-line financial and financial consultants; corporate advertising; technology advertising, which includes technology products, and consumer electronics and manufacturers; governmental entities; advocacy advertising; election proposition advertising, which applies to advertising for election issues only, and not to advertising for the purpose of influencing public opinion (which would be advocacy); pharmaceuticals;  legal advertising; travel which includes airlines, rail, cruise and steamship lines, automobile rental companies, hotels, resorts, and related advertising outside the state of California, travel agents, tour operators, and wholesalers.

General rates are typically national rates and would to apply to all non-retail merchandise/services (i.e. Manufacturers, Distributors, All Media Cos, Agencies, Financial Institutes, Advocacy, etc).

In certain instances we can apply our retail rate card if an agency is buying for a retailer and would rather bill their fee separately.

The rate cards would apply inside or outside of the market area as briefly defined above.

Our market covers Los Angeles County, Orange County, San Bernardino County, and Ventura County. We reach approximately 1.3M readers daily and 3M readers on Sunday. 

Louisville Courier-Journal

There are four rate structures that depend on client location:  A retail/local rate for all Kentucky based clients, a regional rate for clients located in states contiguous to Kentucky, a transient rate for clients located outside of KY that will be coming to KY to conduct business temporarily (coin dealers, medical seminars, etc.), and there is the national rate for all other localities and issue-related ads.

Miami Herald

Retail would apply if your ad is supporting some type of brick and mortar (some type of store). National/ general would be an advertiser that does not have a location in the greater Miami, FT Lauderdale area. It offers a different rate structure for consumer package goods and Pharmaceutical RX (national).  The Miami Herald covers from Key-West to FT Lauderdale. 

Milwaukee Journal Sentinel

Retail rates apply to anyone who has a business in the state of WI that has a physical “walk” in location for consumers.  Here is our “official” description per our rate book: 

Retail advertising rates apply to a retail business, organization or association; to a qualified retail division of another business; and to advertising of a bona fide voluntary chain.  Advertising must be direct to the consumer, for one or more stores situated in the state of Wisconsin, and /or the Upper Peninsula, having the same name or identification and offering a similar service under a single ownership or control.

The rates also apply to advertising of public consumer services, charitable organizations, established community welfare services, civic programs within the state of WI.

General rates apply to wholesalers, distributors, franchisers, manufactures, gasoline and oil producers, utilities, air and cruise lines, national media networks, interstate transportation companies, telecommunications, mail order and other advertisers not clearly identified with regular retail channels. (General rate applies to the categories of businesses regardless if the company is in state or out of state).

Minnesota Star-Tribune

Retail advertising rates apply to advertising of motion picture theaters, concerts, plays, exhibitions, museums, seminars, lectures, dances, and participatory and spectator sporting events placed by firms with offices or stores in the 5-state local market area (Minnesota, Wisconsin, North Dakota, South Dakota, Iowa)

General display advertising rates apply to transportation companies (i.e airlines, bus lines, railroad transportation, rental car companies, and cruise lines) placed by firms with offices or stores in the 5-state local market area (Minnesota, Wisconsin, North Dakota, South Dakota, Iowa)

Mississippi Clarion-Ledger

Local/Retail rates apply to any retail business in the state of Mississippi.  National rates apply once outside the state.

New Castle News Journal (Delaware)

Retail rates apply only when there is a local address or phone number in the ad.  The local address must be within the coverage area only, which includes Cecil County MD, Delaware and Chester Counties PA and Salem County NJ. 

New Jersey Star Ledger

An advertiser qualifies for a retail rate if they have a physical location within our newspaper distribution area which encompasses North/Central New Jersey.

New Orleans Times-Picayune

Retail rates are local rates and the retail location has to be within our metropolitan area.  (It must be within the ranges of the areas we deliver).   Zip codes are: 70119, 70122, 70124, 70112, 70116, 70117, 70119, 70130, 70113, 70115, 70118, 70125, 70126, 70127, 70128, 70129, 70062, 70065, 70123, 70003, 70006, 70001, 70121, 70002, 70005, 70114, 70131, 70037, 70041, 70050, 70053, 70056, 70058, 70083, 70091, 70036, 70058, 70067, 70072, 70094, 70032, 70040, 70042, 70043, 70075, 70082, 70085, 70092, 70445, 70452, 70458, 70460, 70461, 70433, 70445, 70447, 70448, 70454, 70471, 70420, 70431, 70433, 70435, 70437, 70445, 70471, 70426, 70427, 70438, 70463, 70047, 70051, 70052, 70068, 70071, 70076, 70078, 70079, 70084, 70087, 70763, 70030, 70031, 70039, 70049, 70057, 70066, 70070, 70080, 70090, 70401, 70402, 70403, 70443, 70454, 70455, 70462, 70466, 70090, 70301, 70343, 70344, 70345, 70354, 70356, 70357, 70358, 70360, 70363, 70364, 70373, 70374, 70375, 70377, 70390, 70394, 70395, 70397, 71446, 39466, 39476, 39501, 39520, 39525, 39558, 39571, 39572, 70737, 70802, 70806, 70808, 70809, 70815, 70816

New York Daily News

Retail rates apply only to the advertising of retail stores doing essentially an ‘over-the-counter” business. The advertiser is entitled to these rates when he sells to the public solely through one or more retail stores which he alone owns and controls. The advertising of independent retail franchised dealers, which is essentially local in character and run over the signature of the local franchised dealer group, is also entitled to retail rates.

There are different general rates that apply to Financial, tobacco, liquor, broadcast and miscellaneous R.O.P. ads, Co-op, package goods, food associations & factory-owned tire dealers, Sunday travel section, travel & transportation, and casinos, Automotive manufacturers and dealer association rates, Sunday comics section, Pre-prints advertising, and New York VUE TV magazine

New York Times

The retail rate is given to retail stores across the United States.

Retail advertising rates apply only to individual retail businesses with permanent locations in North Carolina that sell directly to the consumer. Ads that include more than one business will be charged at the In-State rate.

In-State rates apply to dealer-list (multi-sig) advertising and advertising containing two or more company logos. Advertising originating in North Carolina from distributors, wholesalers, jobbers, co-op, bottlers, brokers, local manufacturers, manufacturer’s agents, public utilities, associations, or other non-retail advertisers are billed at the In-State rate. Internet service providers and telecommunications service providers of the telephone, paging and wireless industry qualify for In-State rates. Local retailers selling only the product are charged at the Retail Rate. Advertising placed by organizers of transient events, such as seminars or special sales held at locations not owned by the organizers, such as hotels/motels or convention centers, qualify for the In-State rate. Insurance companies with home office in North Carolina are charged the In-State rate. Out-of-state insurance companies are charged the National rate. Local insurance agencies are charged the Retail rate.

National rates apply to advertising for products, services and/or companies that do not have permanent retail locations in North Carolina. This includes but is not limited to the following: major transportation companies, such as airlines, cruise lines, bus lines and railways; insurance companies with home offices outside North Carolina; national elections, national political and social issue-oriented advertising; federal government agencies; mutual funds, out-of-state stock brokerage companies; packaged goods; health and beauty aids; network TV and radio, communication companies and publishers, national satellite radio and cable TV networks; and travel destinations located outside North Carolina, South Carolina, Virginia, Washington, D.C. and Tennessee.

Travel Rates apply only to travel-related businesses such as resorts, accommodations and attractions located in North Carolina, South Carolina, Virginia and Tennessee. Travel-related businesses in other states are charged the National Rate. Travel rates are non-commissionable. For additional contract levels see Retail Rate Card. Transportation businesses do not qualify for these travel rates.

Oklahoman

Local means if there is a brick and mortar store in Oklahoma, then the ad must have the name and address of the account in the copy.  If it is a co-op ad with multiple dealers, the rate will not be local.  National will be if the retailers store is out of state and they have no location in Oklahoma.

Omaha World-Herald

Retail advertising rates apply to businesses located within The World-Herald circulation area of Nebraska and southwest Iowa.  The business must have a permanent location (12-month lease or own building) where the products or services are purchased from that location.

National/General Advertising Definition:

Automotive:  This rate applies to advertisements placed by auto manufacturers or dealer associations that have multiple dealer locations in the market.  This includes dealerships that have the only manufacturer’s model in the market, unless the placement and invoice is through the local dealership.

Financial institutions including: national banking, credit cards, national insurance, investments services, mutual funds and on line brokerage.

National brand advertising: Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in a meaningful and compelling way.  This type of advertising does not have an individual or group retailer identity, and has a single toll-free phone number or web site and usually does not have a specific offer.

Temporary/Traveling: Seminars, lectures, concerts, nationally promoted entertainment events not billed through a local venue and conventions.  Retailers without at least a 90 day lease.  In mall seasonal retailers would be exempt and qualify for local rate.

Educational Institutions:  Not affiliated with the University of Nebraska system and/or those institutions located outside 107 county distribution area.

Packaged Goods includes the following, but is not limited to: food, paper products, household cleaning products, health and beauty aids, pharmaceutical and over-the-counter medications, tobacco, alcohol and mail order outside 107 county distribution area. The advertising may contain coupons and off-price copy.  Coupon books referred to as Free Standing Inserts (FSI), supplied by marketing and multiple national insert companies.

Political or Advocacy Advertising: Includes national and regional advertising for an elected office or issues that is not solely determined by a vote of local residents, political groups, issue/agenda related advertising or solicitation support for any cause or individual.

Telecommunications including e-commerce, wireless (limited to branding campaigns), Internet access, telephone lines for businesses and household land lines, long distance service, including household, cell and Internet. 

Travel and transportation including airline, railroads, bus and cruise lines, vehicle rental, hotels, resorts, city or state tourism, and entertainment venues outside the 107 county distribution area.

Orange County Register

General rates are applicable to all manufacturers, distributors and wholesalers of products and services including, but not limited to: casino/gaming, computer hardware/software, defense, education, financial, food, health & beauty, insurance, liquor, mail order, media, automotive, packaged goods, pharmaceutical, political, public utilities, publishing, retail outlets/manufacturers/wholesalers located outside of California, telecommunications, tobacco, transitory seminars/lectures/conventions.

Retail rates are available for the use of individual businesses.

Co-op rates are available to companies sharing an advertising program or sharing advertising as a group.

Orlando Sentinel

Retail rates are offered to most business categories with local retail/offices in Central Florida. (Orange, Seminole, Lake, Volusia, Osceola, Brevard Counties)

National rates are offered to business who advertise multiple locations including those outside Central Florida, or they fall within National category such as telecommunications, Banking/Finance, Healthcare, Branding, and others.

Palm Beach Post

Retail rates apply to advertising for businesses located within the primary market area for The Palm Beach Post (The Palm Beach-Fort Pierce DMA). Local Classified rates apply to advertising for businesses physically located within the State of Florida. Rates listed in the applicable Retail and Classified Pricing Schedules apply only to individual advertisers who sell directly to the public.

National rates apply to advertising placed on behalf of a manufacturer, wholesaler, distributor or service provider regardless of location. This includes, but is not limited to: Travel and Transportation providers, Tourism and Destination advertising, Financial products and services, Telecommunications providers, Utilities, Gas and Oil products, Movie Studios, Media advertising, Packaged Goods, Pharmaceuticals, Insurance and other service businesses, Internet service providers, transitory events and seminars and Mail Order advertising. National Classified rates apply to advertising from businesses without a physical location within the State of Florida and/or certain lines of business.

Co-op advertising rates apply to recognized dealer, distributor, manufacturer or other groups and associations. Advertising must be for two or more dealers in a single ad or series of ads. Dealers may be listed individually in a series of ads in a schedule. A written co-operative advertising agreement and/or stipulation form certifying that the advertisements are being paid for in part or in full from existing co-op funds accrued by participating retailers must be signed by the client and provided to The Palm Beach Post prior to publication.

Pittsburgh Post Gazette

Retail rates would apply to local shops that have a storefront and sell tangible good from there.  They are local rates that apply within a 50 mile radius of Pittsburg.

National rates apply to anything other than local storefronts (mail order products, online services) or ads for intangible products (seminars, technical services, phone lines, utilities, etc).

Raleigh News & Observer
Retail Advertising Rates: Retail advertising rates apply only to individual retail businesses with permanent locations in North Carolina that sell directly to the consumer. Ads that include more than one business will be charged at the In-State rate.

In State Advertising Rates: In-State rates apply to dealer-list (multi-sig) advertising and advertising containing two or more company logos. Advertising originating in North Carolina from distributors, wholesalers, jobbers, co-op, bottlers, brokers, local manufacturers, manufacturer’s agents, public utilities, associations, or other non-retail advertisers are billed at the In-State rate. Internet service providers and telecommunications service providers of the telephone, paging and wireless industry qualify for In-State rates. Local retailers selling only the product are charged at the Retail Rate. Advertising placed by organizers of transient events, such as seminars or special sales held at locations not owned by the organizers, such as hotels/motels or convention centers, qualify for the In-State rate. Insurance companies with home office in North Carolina are charged the In-State rate. Out-of-state insurance companies are charged the National rate. Local insurance agencies are charged the Retail rate.

National Advertising Rates: National rates apply to advertising for products, services and/or companies that do not have permanent retail locations in North Carolina. This includes but is not limited to the following: major transportation companies, such as airlines, cruise lines, bus lines and railways; insurance companies with home offices outside North Carolina; national elections, national political and social issue-oriented advertising; federal government agencies; mutual funds, out-of-state stock brokerage companies; packaged goods; health and beauty aids; network TV and radio, communication companies and publishers, national satellite radio and cable TV networks; and travel destinations located outside North Carolina, South Carolina, Virginia, Washington, D.C. and Tennessee.
Travel Advertising Rates/Destination Property Rates:  Travel Rates apply only to travel-related businesses such as resorts, accommodations and attractions located in North Carolina, South Carolina, Virginia and Tennessee. Travel-related businesses in other states are charged the National Rate. Travel rates are non-commissionable. For additional contract levels see Retail Rate Card. Transportation businesses do not qualify for these travel rates.

Richmond Times-Dispatch

To qualify for the retail, or local rate, an establishment must have a local trading address and phone number within the Richmond Times-Dispatch distribution area. 

Riverside Press-Enterprise

Retail rates are used for major and local retailers, any one that may have a store front. National rates are used for financial, brands advertising, manufacturers, Pharmaceutical, etc.

Sacramento Bee

We do have retail and national rates, and also a rate card for local general rates, which would apply to a national account that has a local presence. National accounts are manufacturers, distributors, banking institutions and health care categories. 

The retail rates offered are for businesses with a local address within our DMA (usually Sacramento, Placer, El Dorado and Yolo counties). 

Salt Lake Tribune

National/General display advertising rates apply to advertisements placed by and for manufacturers, wholesalers, brokers, and distributors or dealer associations.  These rates also apply to cruise lines, national ground transportation companies, airlines, and all media communication companies; insurance companies; hotels, resorts and amusement centers outside the newspapers’ local trading area; advocacy advertising; transitory seminars without a regular local business office; conventions; mail-order and mail-delivery services; public utilities; all advertising placed by retail firms without an outlet in the newspapers’ local trading areal dealer list advertisements; political advertising paid for by candidates and organizations outside Salt Lake, Utah, Davis, Weber, Summit, Wasatch or Tooele counties; and co-op advertisements in which the cost is shared by two or more independent firms under separate ownership.

Retail display rates apply to advertisers who sell goods and services to the public through one or more retail store locations that they own or operate in Salt Lake, Utah, Davis, Weber, Summit, Wasatch, or Tooele counties.

San Antonio Express-News

National advertising is classified as branding, media, publishing, on-line services, technology/computers, insurance companies, financial advisors, investments, stock/mutual funds, credit cards, telecommunications, public utilities, manufacturers, business services, office equipment, recruitment, pharmaceutical, airlines, state tourism boards, transportation, cruise lines, out of state gaming, studios, and entertainment. 

Co-Op Advertising rates are extended to local distributors and/or ads that include a list of local dealers or retailers where products/services are sold to the following business categories:  Texas State Tourism, Texas gaming, travel wholesalers, convention and visitor bureaus, chambers of commerce, trade shows, auctions and charity organizations, conventions, seminars, and educational advertisers. 

Retail rates apply if you are promoting goods or services sold in SA.  Your ad must have a local ph and/or address.

San Diego Union-Tribune

Retail rates apply if you sell goods or services through one or more retail outlets that you own or operate within San Diego, Imperial, Orange, Riverside counties, or Mexico (Ensenada North).  Retail rates do not apply to any ads that fit in the General or Classified category. 

General rates apply to display advertisers outside of the San Diego MSA and to any classification deemed by the publisher to be “general” in nature.  For example:  All advertising placed by retail firms that do not have an outlet located within the newspaper’s designated retail market area; amusement/theme parks located outside San Diego DMA; Book publishers; credit cards; educational institutions with no campuses in the San Diego DMA; National factory automotive; freight delivery and mail service; financial; insurance companies, health plans/HMOs; investment accounts; legal display ads; mail order; manufacturers, wholesalers, brokers, distributors and dealer associations; media advertising, national/network radio, television, cable, programmers, newspapers, magazines, print and electronic media directories, direct mail, information service providers, online services, web site advertising; movie studios; national associations, fraternal organizations, trade unions; oil and energy, defense, high tech, government; public utilities; recruitment display advertising published outside of the classified pages; sports teams outside the San Diego DMA; state and national political/advocacy advertising, public policy; telecommunications, including local phone service, long distance service, dot.com, internet providers; tobacco, liquor, health and beauty aids, food products, packaged goods, pharmaceuticals; transitory seminars, traveling shows, lectures and conventions; transportation and travel suppliers, airlines, hotels and resorts, cruise lines, cruising services, tour operators, tourist broads, interstate bus lines, railroads and vehicle rentals outside San Diego DMA.

San Francisco Chronicle

Advertisers who sell goods or services through one or more retail outlets that the advertiser owns and operates in the Retail Trading Area (RTA) will receive the advertising retail rate.  These rates are also available to franchise operations within our RTA when franchisor assumes responsibility for both placement and payment of all advertising containing multiple franchise listings

The Designated Market Area (DMA) is comprised of the following counties:  San Francisco, Alameda, Contra Costa, San Mateo, Santa Clara, Marin, Napa, Sonoma, Solano, Lake, Mendocino.  The RTA includes the DMA as well as Monterey, Santa Cruz, and San Joaquin counties.  In all other areas General Advertising rates apply.

The General Advertising rate is the basic rate of the newspaper.  It is the rate charged to advertisers that, on the whole, can use each segment or portion of circulation on an equal basis.  The General Advertising rates apply to the following:  manufacturers, distributors and wholesalers of products or services; financial services companies; public policy makers; magazine, newspaper or book publishers; public utilities; food, drug, and liquor companies; TV, radio and communication companies, telecommunications companies; transportation companies (airlines, cruise lines, railroads, bus lines); national insurance companies and their agents; prepaid clubs and associations; fraternal organizations; trade unions; general contractors and engineers; transitory or financial seminars, lectures and conventions; trade shows; business announcements; political; employment display advertising not published within the classified pages; any classification deemed by the publisher to be general in nature.

Savannah Morning News

We do offer retail and national advertising rates.  Retail rates are the same as local rates.  To be eligible for local or retail rates an advertiser must have an actual physical business in our Retail Trading Zone.  The Retail Trading Zone is made up of the following counties in Georgia and South Carolina: Emanuel, Screven, Candler, Toombs, Tattnall, Evans, Bulloch, Effingham, Appling, Wayne, McIntosh, Long, Liberty, Bryan, Chatham, Jasper, and Beaufort).  (Contact: Kathy Harmon, 912-652-0237, kathy.harmon@savannahnow.com)

Seattle Times

If the ad is for a retailer in the state of Washington with either a local address or phone number appearing in the ad, then they would qualify for the local retail rates.

Springfield Republican

National rates are enforced for advertising that is placed by advertisers that don’t have a physical (brick & mortar) location in the marketplace served by the newspaper. 

The State Columbia

Local rates apply to advertising space purchased for the purpose of promoting a business located in the Columbia retail trading zone by the business operator or his/her agency of record. Retail rates do not apply, either directly or indirectly, to advertising of products for which the advertiser may be a licensed distributor; nor do they apply to any advertising considered general rate advertising by the Publisher. The contracted space cannot be sublet to other businesses or used for purposes other than the promotion of the advertiser’s business.  The Columbia retail trading zone includes the counties of Bamberg, Barnwell, Calhoun, Clarendon, Darlington, Fairfield, Kershaw, Lee, Lexington, Newberry, Orangeburg, Richland, Saluda, Sumter and part of Aiken.

St. Louis Post-Dispatch

Local can be defined as any business with less than five locations

St. Paul Pioneer Press

The retail rates apply for retailers within the state of Minnesota.

St. Petersburg Times

National rates are applicable to advertising placed by a wholesaler, manufacturer, wholesaler, jobber, or distributor for products or services.

Retail rates are applicable to advertising placed by permanent, qualified retail outlets located within the state of Florida selling direct to consumers. Retail rates are non-commissionable to advertising agencies.

Financial Category Rates: Financial rates apply to individuals or businesses engaging in the financial banking, investment or insurance industries provided there is a physical location in the marketplace to conduct person to person transactions.  This category includes security and brokerage firms as well as advisory services.  Financial rate ads must include a local phone number and address.

Event and Trade Show Category Rates:  Applicable to advertising places by businesses engaged in consumer shows and event marketing where area businesses are pulled together for trade shows and events (non-commissionable).

Syracuse Post-Standard

If the business is located in one of the following counties, we would consider it local retail and charge local (retail) rates: Onondaga, Oswego, Madison, Cayuga, Cortland.

Tacoma News Tribune

Retail Rates apply: to the advertising of merchandise or services sold directly to the public from a point located in Washington state.  This can be a single store or service establishment or a group under single ownership. 

National Rates:  apply to advertising other than Local Retail. Specifically they apply to such areas as national political advertising; national advocacy advertising; advertising placed by or for manufacturers, brokers and transportation companies, regardless of location; seminars; and any advertising not selling goods or services to the public. Additionally public utilities; telecommunications and E-commerce & federal government are also charged at National rates.

Tampa Tribune:

Our retail rates apply to any business that has a brick and mortar location in the state of Florida.  Our National rates apply to companies who do not have brick and mortar locations; ie: Progresso soup as one example.

If you have a business within our DMA then that qualifies you for regular retail rates and outside of our DMA within our state, you would qualify for State rates.  The rates do not coincide with distribution but more with where the business is located. 

The Tampa DMA is defined by county: Hillsborough County, Pasco County, Hernando County, Highlands County, Pinellas County, Polk County

Toledo Blade

Any business located outside the Blade’s RTZ pays National rates.  The retail trading zone includes the following counties in Ohio:  Defiance, Fulton, Hancock, Henry, Lucas, Ottawa, Putnam, Sandusky, Seneca, Williams, Wood, and Wyandot, plus Lenawee and Monroe Counties in Michigan.  If a local location within the RTZ is listed on the ad in addition to locations outside the RTZ, retail rates would prevail.  Erie County, which is not in the RTZ, receives a National Erie County (Travel) Rate.  Any manufacturer or distributor, including any produces whose product or service is not directly sold to the consumer, will receive national rates.  One product or brand that is sold at several dealer service locations will run at a National Co-Op rate.  Ads from media will be billed at Retail Rates.  Wireless communication ads will be billed at National Rates.  Telecommunication ads with local dealer listings within or outside the 14 county RTZ will run as Retail rates.  Internet service providers located within the RTZ will be assessed Retail rates.  Advertisers with only toll-free telephone numbers, internet addresses and mail order will be billed at National Rates.  Airlines, when advertising ad stand-alone accounts, are National.  Local retail travel agencies will pay retail rates provided they advertise solely for their services or special packages unique to their agency.  Travel agency advertising including national brands and/or packages that are funded directly or indirectly from a national travel company including but not limited to airlines, casinos or cruises will pay the National Travel rates.  Bus tour operations, tourism offices, convention and visitor bureaus, cruise lines, hotels, resorts, golf courses, tourist attractions and theme parks outside the RTZ will be eligible for the National Travel Rate.  Energy suppliers will receive the National Rates.  State and federal government will receive the National Government Rate.  Any ad containing sponsorship logos or mentions national sponsors may be billed Retail Rates as long as the national sponsors or logos do not dominate the advertisement.  Local free events and/or fundraisers placed by local corporations, as long as logos do not dominate the advertisement, will receive the Retail Community Service Rate.  Any advertiser with no permanent retail location, e.g., entertainment promoters (a concert that comes to Toledo), seminars, speakers and shows that come to Toledo, will be billed at the National Rates.  

Tucson Citizen

Retail rates are available to businesses with a storefront address within the state of Arizona.

National advertising rates include, but are not limited to, advertising placed by and for manufacturers, wholesalers, brokers, distributors or dealer associations and to the following categories:  Travel suppliers (airlines, cruise line, interstate bus or rail lines); hotels, resorts and amusements located outside the State of Arizona; tobacco, liquor, communication companies, insurance, out of state mail order; federal government; federal political and advocacy advertising.  All advertising placed by retail firms that do not have an outlet located within the State of Arizona; any seminar, event, or sale listing a toll free number and any advertiser holding an event or sale at a public place or hotel and does not have a permanent business license for the state of Arizona.

Virginian-Pilot:

Retail advertising rates do not apply to national advertisers, but rather local advertisers located within the Virginian-Pilot circulation area.  “Local” advertisers are defined as a retail business, organization or association, or qualified retail division of another business or a bona fide voluntary chain.  Retail advertising rates apply to advertising of public consumer services, charitable organizations, established community welfare services and civic programs.  Advertising must be direct to consumer for one or more stores situated in the Virginian-Pilot circulation area, having the same name or identification and offering similar service under a single ownership or control. 

Retail Areas:  Chesapeake: 23320-25; E. Carolina: E. NC/Coast; E. Shore: E. Shore; Norfolk: 23502-05, 07-11, 13, 17, 18, 23; Peninsula: Peninsula SCS; Portsmouth: 23701-04, 07; Suffolk/State:  Bennett’s Creek, Dtn/S. Suff-434A, Dtn/S. Suff-434B, Franklin/S. Hampton, Gates/Hertford, IOW Smithfield, IOW Windsor, North Suffolk; Virginia Beach: 23451/59 (N), 23451/61 (S), 23452-7, 23459-60, 23462, 23464

National advertisers are defined as firms advertising wholesalers, distributors or manufacturers and/or advertising listing two or more non-associated dealers or outlets.  National advertisers, including display copy for branded gasolines, mass transporation, public utilities and other classifications not clearlyidentified with regular retail channels, qualify only for national advertising rates.

Wall Street Journal

Offers two rate structures: General and Category. General rates mainly apply to business-to-business (B2B) advertisers. Category rates are lower than general rates and apply to business-to-consumer (B2C) advertisers.

The Journal can be purchased on a national basis, by edition (Western, Central or Eastern) and it is also available in 18 Regions.  Each edition or region has a different per column inch rate.

Washington Post

Retail rates apply to brick and mortar stores in the Washington DC MSA.  This MSA is made up of:  Calvert County, Charles County, Frederick County, Montgomery County, and Prince George’s County in Maryland;  Arlington County, Clarke County, Fairfax County, Fauquier County, Loudoun County, Prince William County, Spotsylvania County, Stafford County, Warren County in Virginia; and Jefferson County in West Virginia.  The MSA also includes the independent cities of Alexandria, Fairfax, Falls Church, Fredericksburg, Manassas, and Manassas Park in Virginia.